Senior Product Marketing Manager - SLR

Senior Product Marketing Manager

SoFi is looking for a Senior Product Marketing Manager to lead Product Marketing for Student Loan Refinance while also owning our At Work (B2B2C) marketing channel, which is a critical growth lever for Student Loan Refinancing among other products.

This role sits at the intersection of product strategy, channel management, and employer-based distribution, and will play a critical role in driving growth across one of SoFi’s most strategic lending products. In addition to owning strategy and execution, this role will provide day‑to‑day leadership and development for one Associate Product Marketing Manager supporting Student Loan Refinance. This is a hands‑on, player‑coach role where success is driven by both individual impact and the ability to scale results through partnership and mentorship.

• Own and scale multi‑channel acquisition strategies and GTM plans to meet ambitious growth targets.
• Proactively monitor market context, competitive threats, and external factors, pivoting strategies as needed.
• Oversee the Student Loan Refinance marketing budget, forecasting and identifying incremental growth opportunities.
• Define and evangelize target audience segmentation, developing compelling, research‑backed messaging.
• Architect the holistic offer strategy, managing offer terms, fulfillment processes, and creative testing to maximize conversion efficiency.
• Serve as the core brief writer, collaborating with Brand Strategy and Creative Studio to deliver breakthrough campaigns that demonstrably drive performance.
• Act as the strategic partner to Product Management, using a deep understanding of the customer journey to eliminate pain points and guarantee new products achieve product‑market fit.

• Own the At Work marketing channel strategy, driving acquisition and engagement through employer partnerships.
• Collaborate with At Work Sales, Partnerships, and Operations to align marketing strategy with employer needs and distribution opportunities.
• Work with the At Work Product team to enhance our marketing infrastructure to deliver solutions for employer/employee needs.
• Develop B2B2C messaging that resonates with both employer stakeholders and end borrowers.
• Identify, test, and scale At Work marketing to grow funnel contribution and efficiency.
• Use performance insights to continuously refine channel strategy and execution.

• Minimum 8+ years of B:
  
  C Product Marketing and/or Growth Marketing, ideally within a high‑growth environment.
• Bachelor’s degree required, ideally in Marketing, Consumer Insights or a related domain.
• Fin Tech expertise:
  Proven track record of accelerating growth (e.g., 2x, 3x) for a Fin Tech or B2C financial product.
• Channel management:
  Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes.
• Analytical aptitude:
  Mastery of analytics tools and frameworks (e.g., Tableau, Amplitude, A/B testing) to independently derive insights, make strategic recommendations, and forecast business impact.
• Founder’s mentality:
  High initiative, entrepreneurial drive, and a strong bias for action—a motivated self‑starter who thrives in ambiguity and owns outcomes from conception to completion.
• Flexibility:
  Demonstrated ability to problem‑solve and succeed independently in a fast‑paced, high‑volume, ambiguous growth environment.

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants:
Notice of Employee Rights.

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.