Social Media Specialist

Social Media Specialist

Canon U.S.A., Inc., Melville, New York, United States

Canon U.S.A. in Melville, NY is seeking a creative, strategic, and high‑energy Social Media Specialist to join the Social Media and Content Strategy team. In this full‑time, hybrid role you will be a key voice for one of the world’s most iconic imaging brands, bridging technical excellence and lifestyle storytelling to engage hobbyist photographers, professionals, and cinematic creators.

The position requires presence in the office Monday, Tuesday, and Wednesday, with the option to work from home for the remaining days unless business needs dictate otherwise.

• Content Creation & Strategy:
  Assist in the end‑to‑end development of high‑impact paid social ads and organic content across all major social channels.
• Cinema Community Management:
  Lead management of the cinema‑focused Instagram handle, engaging the professional filmmaking community and showcasing high‑end production workflows.
• Trend Analysis:
  Brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation.
• Growth & Expansion:
  Contribute to data‑driven growth plans for Tik Tok, Instagram, Pinterest, and Threads, tailoring strategies to each platform’s audience.
• User‑Generated Campaign Management:
  Oversee the user‑generated social campaign, reviewing submissions and managing promotion strategies that celebrate the Canon community of photographers.
• Product Launches:
  Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly.
• Ambassador Social:
  Support the social promotion of the Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers.
• Cross‑Functional Social Support:
  Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion‑focused tactics.

• Bachelor’s degree in a relevant field or equivalent experience; 3 to 5 years of professional social media experience (agency or in‑house).
• Technical literacy: deep understanding of the social media landscape, algorithms, and best practices for Tik Tok and Instagram.
• Passion for photography and filmmaking with familiarity with cinema‑grade equipment and the professional production industry.
• Creative eye: ability to identify high‑quality visual assets and understand the aesthetic standards of the Canon brand.
• Analytical mindset: comfortable using social analytics tools to track growth and pivot strategies based on performance data.
• Communication: exceptional writing skills with the ability to shift tone from playful and trendy to professional and technical.

Anticipated salary range: $66,300 – $81,550 annually.

You must be legally authorized to work in the United States. The company will not provide visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.