Product Marketing Manager 3D IC

Siemens EDA is a global technology leader in Electronic Design Automation software. Our tools enable companies worldwide to develop highly innovative electronic products faster and more cost-effectively, pushing the boundaries of technology and physics to deliver better products in the increasingly complex world of chip, board, and system design.

The Electronic Board Systems Group (EBS) of Siemens EDA develops software solutions for prototyping/pathfinding, simulation/modeling, detailed physical implementation, and management of associated data for advanced 2.5/3D IC heterogeneously integrated semiconductor packages. Advanced packaging enhances system performance, integration density, and energy efficiency while enabling heterogeneous chiplet integration for AI, hyperscalers, HPC, and mobile applications.

The EBS portfolio unit is seeking a Product Marketing Manager for the Innovator3D IC product family. This suite enables “right first time” design and heterogeneous integration of chiplets into a high-performance integration platform, helping companies predictably achieve design and market window schedules by resolving design complexity barriers that impact cycles and accelerate productivity.

• Identify market trends, opportunities, and competitive threats to shape product and go-to-market strategies that maximize corporate revenue.
• Define key product messages, positioning, and branding strategies to enhance market perception and adoption.
• Leverage key industry themes and customer needs to create impactful marketing programs, customer collateral, sales materials, and field marketing campaigns.
• Develop and execute brand and segment strategies that align with divisional initiatives and corporate goals.
• Drive marketing programs that establish Siemens EDA and the Innovator3D IC product family as industry thought and technology leaders.
• Support product launches, ensuring the successful adoption and continued growth of Innovator3D IC product family in the market.
• Collaborate with Market Development and Product Strategy & Technology teams to develop and refine messaging, pricing, packaging, and promotional plans.
• Collaborate with other Siemens EDA technology divisions to develop, message, position and promote a comprehensive 3D IC solution stack.
• Work closely with market development and sales teams to craft compelling messaging for new solutions, product releases, and marketing campaigns.
• Monitor and analyze market trends and competitive intelligence to inform strategic decision-making.
• Develop and execute event strategies for key trade shows, industry conferences, and customer events to enhance brand visibility and lead generation.

• Bachelor’s degree in electrical engineering or a related field (Master’s degree preferred).
• 5+ years of experience in product marketing, or a related role within the electronics industry, in the domain of IC design, IC package design or printed circuit board.
• Firm understanding of the principles and challenges associated with the heterogeneous integration of multiple chiplets into a high-performance substrate platform, including prototyping, pathfinding, detailed design, multiphysics analysis and manufacturing sign‑off.
• Strong communication and storytelling skills with the ability to translate technical features into value propositions.
• Proven ability to develop and execute marketing campaigns.
• Experience working cross‑functionally with sales, product management, and business development teams.
• Strong analytical and problem‑solving skills with the ability to interpret market data and customer insights.
• Ability to travel as needed for industry events, conferences, and customer engagements.

Working at Siemens EDA offers flexibility—choose between working from home and the office as needed. We provide competitive benefits and rewards expected from a world leader in industrial software, including a supportive and inclusive work environment. Siemens is committed to equality and welcomes applications that reflect the diversity of the communities we serve. All employment decisions are based on qualifications, merit, and business need.

Competitive salary range: 154,200 – 277,600.