Market Intelligence & Positioning Specialist, Product Storytelling

Market Intelligence & Positioning Specialist, Product Storytelling

Remote Home Office - United States

Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?

Syndio is the leading pay governance and compensation intelligence platform. We help organizations make better pay decisions at every stage of the compensation lifecycle, from leveling and offers to promotions and merit. Our platform gives HR, compensation, and finance leaders the data and decision support they need to govern pay fairly, compliantly, and with confidence. We partner with many of the world’s most recognized and respected enterprises, helping them implement leading‑edge compensation solutions with expert guidance and analyzing pay for over 10 million employees across the world.

Join us in our mission to help companies make smarter pay decisions they can trust!

Owns the operational backbone of Syndio’s product marketing function, maintaining the systems, content, and intelligence that help Sales, SE, and field teams go to market with clarity and confidence. This role sits at the intersection of product, marketing, and sales, and is the connective tissue that keeps Syndio’s market‑facing story accurate, accessible, and battle‑tested. Reports to the Sr. Director, Product Marketing and Brand.

• Maintain and version all customer‑facing product messaging, ensuring collateral, web pages, and enablement assets reflect current positioning at all times
• Own Syndio’s product content library, including feature one‑pagers, capability matrices, packaging comparisons, and use‑case narratives, so Sales and SE can find what they need without re‑requesting it
• Partner with Content and Creative to refresh assets when product or positioning changes, managing timelines and intake so nothing falls through the cracks
• Translate product roadmap updates and release notes into plain‑language summaries that field teams can act on immediately

• Coordinate product launch execution end‑to‑end, including building launch briefs, managing asset production timelines, and ensuring Sales has what it needs before GA
• Support the development of demo scripts, SE talking points, and persona‑specific value narratives for new products and packaging tiers
• Partner with Sales Enablement to identify gaps in field readiness and prioritize support accordingly
• Stand up and maintain Syndio’s competitive intelligence program under the direction of the Sr. Director, building the tracking infrastructure, source list, and reporting cadence from the ground up
• Monitor key competitors on an ongoing basis across positioning, pricing, features, packaging, and customer feedback signals
• Synthesize findings into regular competitive briefs and battle cards that Sales can use in active deals
• Flag emerging threats and category shifts to marketing and sales leadership in real time
• Stand up Syndio’s win/loss program, including interview guide development, outreach process, and a consistent reporting format that makes findings actionable for Sales and leadership
• Conduct or coordinate win/loss interviews with recent buyers and lost prospects, in partnership with Sales and CS
• Maintain a living repository of win/loss themes, with regular synthesis shared across Sales, Marketing, and Product
• Surface patterns that inform positioning, objection handling, and competitive response

• Own Syndio’s presence on G2, Gartner Peer Insights, and comparable platforms, including profile accuracy, review generation campaigns in partnership with CS and Customer Marketing, and response strategy
• Monitor and report on review trends, competitive standing, and platform‑driven traffic as part of a regular marketing intelligence cadence

• Act as a primary liaison between Product and Marketing, attending relevant product standups or reviews, surfacing marketing implications of roadmap decisions, and ensuring the marketing org has full visibility into roadmap decisions and can move in lockstep with product releases.
• Support analyst…