Marketing Manager Or Marketing Specialist

IMPORTANT - PLEASE READ BEFORE APPLYING:

Upstart Group provides marketing executive leadership and marketing management expertise for growth-minded companies. We work with B2B CEOs in the roles of fractional CMO and fractional marketing management to drive both high level marketing strategy as well as program level tactical planning and execution.

We are seeking an experienced Contract Marketing Specialist resource to provide ongoing marketing management, coordination of initiatives, and hands‑on execution of the tactical marketing initiatives for an Upstart Group client.

This is an ongoing company subcontracting engagement for manager/specialist-level marketing professional resources.

There may be future opportunities for additional projects supporting Upstart Group's marketing initiatives and/or other client projects.

• Fully remote position
• Ongoing support role
• Estimated capacity:
  Daily/weekly work up to 30 to 40 hours per month - current average is 37.5/month.
• Primary work:
  Assigned client marketing management and execution of all tactical deliverables monthly.
• Works closely with:
  Upstart Group marketing leadership, client president, and other outside resources as needed.

• Responsible for managing client-facing communications and account management with business owner
• Develop well thought out campaign plans, strategies for reaching/impacting various audiences to drive new prospects, new clients, and client engagement
• Create and execute all aspects of campaigns, content programs, and other client initiatives
• Responsible for ensuring consistency of the client’s brand voice, messaging and positioning, and visual assets
• Content creation, review, and delivery
• oDrive and execute development and delivery of social posts, blogs, newsletters, email campaigns, website content, and related materials
• oManage content review and approval processes, including compliance
• oCreate graphics, videos, or other brand assets using Canva and/or Adobe tools for social media posts, blog graphics, etc.
• oWrite effective content from scratch, edit pre-existing content, proofread, determine effective graphics and images, and coordinate all aspects of content delivery (posts, email sends, etc.)
• Update website page content as needed, post new blogs, edit existing blogs if needed, maintain contact forms, edit and create content within the website platform, and work with website vendor as needed

• Able to work within time-limited engagement boundaries and adjust account priorities with Upstart Group’s CEO as needed for effective account management
• Maintain project management via Upstart Group’s project software Wrike. This is also our platform for time-tracking on all work tasks.
• Maintain all working and final marketing files, assets, source materials, calendars, media, and other documentation on Upstart Group’s corporate Dropbox account.
• Develop and deliver content for blogs, emails, and social posts both via Constant Contact’s Sharp Spring (CRM/Marketing automation) as well as required compliance platforms and processes.
• Responsible for list management, data clean up and maintenance, updating media library, creating and deploying visual workflows and action groups within Sharp Spring, and working with technical support vendor as needed
• Maintain an Upstart Group Office
  365 email account for all communications per Upstart Group’s processes.
• Support monthly or quarterly reporting such as marketing activity updates and basic performance reports.
• Support the documentation of recurring marketing processes and client-specific workflows.
• Help identify areas where work can be made clearer, more consistent, or more efficient.

• 5+ years of hands-on and project management marketing experience. B2B professional services, financial services, or small business marketing experience a plus.
• Experience in a marketing agency, fractional marketing firm, or marketing consulting role is required.
• Direct experience both creating and managing content marketing, social media, email marketing, blogs,…