Senior GTM Strategist

Senior GTM Strategist

We’re looking for a Senior GTM Strategist who enjoys turning ambiguity into growth systems. This role sits at the intersection of strategy, marketing, product experience, customer behavior, and commercial growth. You’ll diagnose where a client’s go‑to‑market engine is underperforming, develop the strategy to address it, and guide execution teams toward measurable business outcomes. This is not a channel management, campaign management, or project management role – it is strategic work.

Curiosity, systems thinking, commercial acumen, and the ability to simplify complexity into clear decisions are critical for success in this role.

• Diagnose GTM challenges across acquisition, activation, conversion, retention, and expansion.
• Develop ICP frameworks, segmentation strategies, and buyer journey architectures.
• Design integrated growth strategies spanning AI visibility, organic search, paid acquisition, lifecycle marketing, product experience, and customer retention.
• Translate business objectives into measurable growth programs and KPIs.
• Build strategic roadmaps that prioritize investments based on impact, effort, and organizational readiness.
• Develop positioning and messaging strategies for complex and high‑consideration purchase journeys.
• Lead executive‑level strategy conversations and present recommendations to C‑suite stakeholders.
• Direct cross‑functional teams across strategy, design, content, analytics, paid media, and development disciplines, while maintaining project margin.
• Use data, research, customer insight, and AI‑derived intelligence to continuously refine GTM recommendations.
• Comfort building in AI‑native environments, translating outputs into client‑facing deliverables, and working with the team to consistently achieve delivery excellence.
• Identify opportunities for adjacent growth initiatives across product, customer experience, and commercialization efforts.

• 5+ years of experience developing and executing go‑to‑market strategies.
• Experience leading growth initiatives across multiple stages of the customer lifecycle.
• Demonstrated success developing integrated demand generation and conversion strategies.
• Experience defining ICPs, buyer journeys, segmentation models, and positioning frameworks.
• Strong understanding of modern marketing ecosystems including paid media, SEO, lifecycle marketing, conversion optimization, and AI discovery.
• Experience presenting recommendations to executive stakeholders including CMOs, CROs, CEOs, and founders.
• Strong analytical capabilities with the ability to convert complex data into actionable strategic recommendations.
• Agency, consulting, or product‑led growth experience preferred.
• Experience working with high‑consideration, complex, or trust‑based buying journeys preferred.

• Comprehensive Medical, Dental, Vision, Life, and 401(k) plans.
• Employer‑paid short‑term disability, long‑term disability plans, and life insurance.
• Remote work and office hours flexibility as needed.
• Generous PTO policy.

• We embrace a maverick attitude and challenge convention.
• Committed to relentless pursuit, curiosity, and personal growth.
• Value selfless teamwork and strong leadership qualities with collaboration.
• Thoughtfully rigorous with a strong work ethic and attention to detail.
• Foster an environment of empathy and compassion for each other and our clients.
• Diverse, competitive, and occasionally creative team culture.
• Career growth and leadership development opportunities.
• Regular celebration of contributions by individuals and teams.
• Work featured in leading industry publications.
• Recognized on best‑workplace lists by multiple organizations.

This job may require sitting for long periods of time, minimal lifting, and occasional travel.

All employees are expected to operate in a professional home office environment and routinely use standard office equipment such as computers, telephones, and teleconferencing equipment.

At this time, this position is only open to applicants who are legally authorized to work in the United States and who are living in the United States. We are unable to provide visa sponsorship of any kind, so please do not apply if:

• You are not legally authorized to work in the United States.
• You are not living in the 48 contiguous U.S. states, Alaska, or Hawaiʻi.
• You will require any kind of visa sponsorship.

Tallwave is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.