ECommerce Marketing Manager

Job Description

This is an in-house position. Please do not apply if you are looking for remote work.

Inno Supps stands as the industry's fastest-growing eCommerce company, specializing in health and wellness supplements. Our team thrives on high energy, fun, and collaboration. We are in search of an exceptionally detail-oriented and savvy eCommerce Marketing Manager to join our team!

As an eCommerce Marketing Manager at Inno Supps, you will play a crucial role in optimizing our online presence and improving conversion rates. You will work closely with the Chief Marketing Officer to enhance our landing pages, conduct A/B tests, and ensure the smooth execution of web development projects. If you are a results-driven and detail-oriented individual with a passion for e-commerce marketing, this is the perfect opportunity for you:

What you will do:

• Manage product offers and implement strategies to drive online sales, customer acquisition, and retention.
• Analyze competitors to identify growth opportunities and make data-driven decisions.
• Collaborate with the web development team to optimize the e-commerce site for user experience and conversion rate.
• Implement A/B testing and other experiments to enhance website performance.
• Manage and audit website to enhance user experience.
• Manage and audit product listing on Google pages.
• Optimize paid advertising efforts to maximize return on investment (ROI) and drive traffic to the e-commerce site.
• Develop and implement content marketing strategies to attract and engage target audiences.
• Map out and optimize the customer journey from acquisition to retention.
• Implement strategies to improve customer experience and increase customer lifetime value.

Who you are:

• Experience with web analytics tools - Google Analytics, Convert.
• Skills in content creation and copywriting for digital marketing campaigns.
• Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads Manager).
• Experience with marketing platforms (e.g., Klaviyo, Postscript, Carthook) and marketing automation tools.
• Strong analytical and problem-solving skills to interpret data and make data-driven decisions.
• Excellent project management skills to handle multiple campaigns and initiatives simultaneously.
• Familiarity with A/B testing and experimentation frameworks (e.g., Optimizely, VWO, Convert).
• Strong creative thinking and ability to develop innovative marketing strategies.
• Ability to stay updated with the latest trends and technologies in e-commerce and digital marketing.