Director, Integrated Field Targeting and NBA- Rare Disease

Job Description Summary

Location:

#LI-Hybrid

The Insights and Analytics team is dedicated to enabling improved decision‑making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data‑driven decision‑making. Reporting into the ED, Integrated Field Targeting & NBA, this role is crucial in shaping the strategic direction of customer engagement and market penetration.

By leveraging data‑driven insights and a deep understanding of the healthcare ecosystem, the Director, Field Targeting & Next Best Action (NBA) equips the field force in a given function with the necessary tools and information to effectively engage with key stakeholders. This role is instrumental in driving the company’s growth by aligning targeting efforts with market access opportunities and evolving healthcare trends.

The ideal location for this role is the East Hanover, NJ or Cambridge, MA site, but a distant working arrangement may be possible in certain states. Distant workers are responsible for the cost of home office expenses and any travel/lodging to the East Hanover or Cambridge site, as determined necessary by the hiring manager. The position will require travel as defined by the business (domestic and/or international).

• Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function, ensuring alignment with the organization’s broader strategic goals.
• Improve overall targeting methods by identifying and propagating the most up‑to‑date, effective, and efficient approaches within the team.
• Recommend priority accounts / HCPs for field force engagement based on various factors such as reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, and in‑depth understanding of the local healthcare ecosystem.
• Address specific account and HCP needs while adhering to compliance guidelines.
• Devise the call plan for accounts / HCP to balance workload across the field force, while also catering to each account stakeholder’s unique needs and business objectives.
• Support quarterly targeting and field NBA review with key stakeholders.
• Support CRM and field operations to ensure targeting and field NBAs are successfully implemented.
• Work with Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education and product approval.
• Provide insights on prioritization of accounts / HCPs for field force engagement based on reimbursement trends, access positioning, and depth understanding of the local healthcare ecosystem.
• Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs.
• Work with I&A marketing analytics team to ensure NBA provides a coordinated customer experience.
• Coordinate targeting & NBA strategy across all field functions to drive a better customer experience.
• Work with AI/Data science team to develop an NBA decision engine.
• Develop a feedback mechanism to gather insights from the field to promote continuous improvement.

• Bachelor’s degree in a related field is required;
  Master of Science and/or MBA preferred.
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry.
• Proven track record of developing and implementing strategic goals and targets for large field teams.
• Ability to inspire and guide cross‑functional teams toward achieving strategic objectives.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies.
• Experience collaborating with senior leadership to align field goals with broader business objectives.
• Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals.
• Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management.
• Demonstrated ability to…