Channel Marketing Manager

Channel Marketing Manager

As the Channel Marketing Manager with Resideo you will have the opportunity to drive best‑in‑class marketing to, with, and through Resideo’s channels, including a strong focus on electrical distribution partners. The role will lead push marketing strategies, ensuring alignment with Resideo’s strategic priorities to generate demand, accelerate sell‑through, and build a measurable pipeline of business.

• Lead the evaluation, optimization, and execution of channel marketing strategies.
• Develop and execute integrated channel marketing plans targeting electrical distribution, wholesale partners, and key end‑user verticals.
• Drive channel “push” strategy, including promotions, rebate programs, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell‑through.
• Successfully launch new products within the electrical distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.
• Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.
• Collaborate cross‑functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.
• Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.
• Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.
• Support distributor enablement through merchandising, in‑branch activations, and point‑of‑purchase materials.
• Own and manage marketing budgets aligned to channel initiatives.
• Oversee Marketing Development Fund (MDF) programs, ensuring strategic investment and clear ROI tracking.
• Expertise in the electrical distribution landscape to inform strategy and strengthen go‑to‑market execution.
• Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.
• Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
• Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools.
• Maintain distributor and partner portals, providing up‑to‑date product, pricing, and marketing resources.
• Develop and distribute field communications to keep stakeholders informed of product updates, programs, and key initiatives.
• Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell‑through, and drive growth within the electrical distribution channel.
• Plan and launch integrated marketing campaigns to increase awareness, support distributor sell‑through, and drive growth within the electrical channel.

• 2+ years with relevant industries, including HVAC, residential new construction, smart home, and electrical distribution.
• 3+ years with B2B sales, distributor channels (with emphasis on electrical distribution).
• Ability to adhere to the Resideo hybrid schedule (in‑office Tue/Thu/Wed & home office Mon/Fri).
• Ability to travel as directed (up to 20% travel may be required).

• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

• Life and health insurance.
• Aviation assistance program.
• Accidental death and dismemberment insurance.
• Disability insurance.
• 401(k) plan.
• Paid vacation and holidays.

Resideo is an equal opportunity employer.