Social Media Manager

Job Category:

Academic Staff

Regular

Communications Manager

The UW-Madison College of Engineering Marketing and Communications team is looking for an energetic Social Media Manager to manage strategy and operations for a wide range of official college social media platforms.

This is a strategic and collaborative role responsible for developing, executing, and governing the College’s multi-platform social media presence. The manager will lead the digital storytelling effort across the five central accounts (Instagram, You Tube, Linked In, Facebook, and X).

They will serve as the College's social media expert, ensuring a cohesive brand voice, compliance with university guidelines, and effective engagement with key audiences like prospective and current students, alumni, faculty, and industry partners. This position is critical for amplifying the College's reputation in engineering education, innovation, and research, while also establishing consistent social media standards across all internal departments.

This role reports directly to the Director of Marketing. The Social Media Manager will work in close collaboration with the Creative Manager, the Director of Communications, and a team of science writers to develop and execute the overall social content strategy.

Hybrid-Remote Work: Hybrid remote work is any remote work arrangement where the employee is expected to work on a regularly scheduled basis at a location owned or leased by the university, in addition to regularly scheduled work at an alternate work site. Most remote work agreements that are less than 100 percent remote will qualify as Hybrid Remote work. An RWA requires successful candidates to possess their own high-speed internet and phone to perform the work on a university provided computer.

Per University policy, transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.

Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals.

• Strategy, Planning, and Governance (25%):
  Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals. Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication. Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.
• Content Management (50%):
  Coordinate compelling, high-quality content—including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text—tailored for each platform to maximize reach and impact. Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College’s social media accounts.
• Compliance and Analysis (25%):
  Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines. Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data‑driven recommendations for content optimization and strategic adjustments.

• Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets.
• Identifies, proposes, and implements new or revised unit operational policies and procedures.
• Plans, writes, and edits content for various internal and external stakeholders.
• Develops, implements, and delivers communication materials through various mediums to designated audiences.
• Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives.

College of Engineering, Marketing

The starting salary for the position is…