Senior Director, Commerce

Who we are:

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. We support 100% remote work for this role!

We’d love to hear from you if you feel you qualify, even if you don’t meet every single point on the job description. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

• Client‑Centric
  :
  Design and socialize multi‑year commerce growth strategies that align with client objectives, investment priorities, and market realities. Build and sustain trusted relationships across senior stakeholders, including executive‑level client contacts, while navigating complex commerce platform, retail, and organizational dynamics. Own a portfolio of commerce client relationships, ensuring strategies drive measurable business outcomes such as growth, retention, profitability, and market share. Lead high‑stakes client meetings and executive presentations, translating complex commerce issues into clear trade‑offs, recommendations, and action plans.
  
  Serve as a key leader in new business efforts, shaping differentiated solutioning, executive storytelling, and commerce growth narratives. Set the bar for commerce strategy quality across the portfolio, ensuring client plans are commercially sharp, integrated, and consistently decision‑oriented.
• Product‑Led
  :
  Drive deep adoption of Tinuiti’s product suite, third‑party technology, and AI‑enabled workflows to improve efficiency, insight quality, and client outcomes. Lead innovation within the Commerce practice by identifying better ways to use Tinuiti product capabilities, third‑party technology, and AI-enabled workflows to enhance team efficiency, strategic quality, and client outcomes. Partner closely with Innovation & Growth and adjacent leaders to identify next‑step opportunities for the commerce practice, codify emerging best practices, and translate innovation into scalable adoption.
  
  Champion product‑led innovation by translating team needs, platform shifts, and client challenges into structured feedback and better use of internal and external tools.
• Data & Measurement
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  Oversee the use of commerce performance data, platform signals, and broader business metrics to extract actionable insights and develop strategic recommendations for clients. Ensure commerce strategies are tied to clear KPIs, rigorous measurement, and ongoing optimization against client goals and business outcomes. Guide teams in turning data into compelling narratives that explain what is happening, why it matters, and what the client should do next.
  
  Encourage thoughtful experimentation, testing, and analytical rigor so commerce decisions are informed by evidence rather than platform habit alone. Raise the overall analytical quality of the department by reinforcing high standards for measurement, interpretation, and strategic recommendation‑making.
• Channel Specific Expertise & The Tinuiti Way
  :
  Oversee the development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms, marketplace dynamics, and full‑funnel commerce growth. Act as a thought leader in the commerce space, contributing strategic POVs internally and externally on emerging trends, best practices, and growth opportunities. Create stronger cross‑functional collaboration between commerce specialists, client teams, and adjacent channel experts so account strategies are integrated, efficient, and commercially useful.
  
  Raise the quality bar for commerce strategy, communication, operating discipline, and thought leadership across the department. Help define and socialize best practices for how commerce teams work across platforms, categories, and client types, ensuring stronger consistency and easier scaling of excellence.
• Owner Mindset
  :
  Own strategic plans to drive growth, retention, profitability, and portfolio health across assigned commerce clients. Identify and diagnose opportunities for improvement across the…