Marketing Director, Brand and Creative

# Marketing Director, Brand and CreativeGEICOBe an Early Applicant Full Timestaff Hybrid Bethesda , Maryland, US $147k – $230k Posted Today##

Role Overview GEICO is hiring a Marketing Director, Brand and Creative. This is a full-time hybrid role, based in Bethesda. Part of GEICO's Brand hiring, posted today. The posted range is $147k to $230k; applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Salary Context

This role offers $147k-$230k. The median for Staff-level Brand roles is $165k-$220k (based on 16 listings). Near median.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringB2BB2

CORVendor Management Compensation Benefits KPIs Compliance Sign  up free to auto-tailor your resume with all these keywords and get a higher ATS score## Job description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.

We are looking for a highly motivated and experienced Marketing Director, Brand and Creative to lead our creative, content and brand management initiatives. As the Marketing Director, Brand and Creative, you will be responsible for developing, driving, and executing marketing strategies that align with our business objectives, strengthen our brand, and drive profitable growth. You will manage a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. We’re looking for someone willing to challenge the status quo and raise the bar with every initiative.

Why Join Us?

This is a unique opportunity to join a rapidly evolving, successful brand marketing team. If you are a strategic, creative and results-oriented brand leader with a passion for innovation and impact, we’d love to hear from you.

Location:

* Hybrid 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
* Up to 25% travel for Productions, Agency Meetings, and other business travel### Responsibilities Strategy and Vision:
* Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
* Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
* Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.

Brand Consistency & Growth
* Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
* Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.

Project And Budget Management
* Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects.
* Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.

Vendor Management
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