Event Technology & Innovation Director

Event Technology Strategy Leader

$ yearly – Full-time

Job Designation: Hybrid – Employee divides their time between in‑office and remote work. Access to an office location is required. (Minimum 2 days per week)

This position is an individual contributor role reporting to the Vice President, Experiential Events.

• Define and execute the vision for Docu Sign’s event technology ecosystem
• Develop a multi‑year roadmap aligning event experiences with company growth objectives
• Evaluate, select, and optimize platforms supporting registration, attendee engagement, meetings, content delivery, badging, lead capture, mobile app, and event analytics
• Serve as the executive owner for key event technology vendors and relationships
• Identify opportunities to leverage AI to improve attendee experiences, personalization, content and creative design recommendations, networking, meeting matching, and post‑event engagement
• Partner with Marketing Operations and Analytics teams to introduce AI‑driven insights and automation into event workflows
• Explore emerging technologies that enhance customer engagement and operational efficiency
• Establish best practices and governance around the use of AI within event programs
• Partner with Event Marketing teams to define event measurement standards
• Improve visibility into event influence, engagement, pipeline creation, and customer outcomes
• Create executive dashboards and reporting frameworks connecting event investments to business results
• Drive integration and data integrity between event platforms and systems including Salesforce, marketing automation, CDPs, and reporting environments
• Create scalable processes supporting a growing global event portfolio
• Reduce manual effort through automation and workflow optimization
• Establish technology governance, documentation, and operational standards
• Ensure compliance with privacy, security, and data governance requirements
• Lead and mentor a team of contractors responsible for event systems, registration operations, attendee technology, and platform administration
• Build a culture of innovation, accountability, and continuous improvement
• Manage budgets, vendor relationships, and technology investments

Basic

• 12+ years of experience in event technology, marketing technology, digital experience, marketing operations, or related disciplines
• Experience leading technology strategy for large‑scale B2B event portfolios
• Experience with event technology platforms and ecosystem architecture
• Experience integrating event platforms with Salesforce, Iterable, marketing automation, CRM, and analytics systems
• Experience influencing cross‑functional leaders and driving organizational change
• Experience managing external vendors and technology investments

Preferred

• Experience leveraging AI technologies to improve customer engagement, personalization, operational efficiency, or event experiences
• Experience with platforms such as Swoogo, Cvent, Rain Focus, Jifflenow, Salesforce, Marketo, Hub Spot, Zoom Events, ON24, or similar technologies
• Experience with mobile app platforms such as Amego, Eventbase, Event Mobi, or similar technologies
• Experience building data strategies and measurement frameworks for executive audiences
• Experience supporting global event portfolios across multiple regions
• Experience leading teams through digital transformation initiatives
• Strong executive communication and stakeholder management skills

Pay for this position is based on factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.

• Illinois, Colorado, Massachusetts and Minnesota: $ – $ base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $ – $ base salary

This role is also eligible for the following:

• Bonus:
  Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock:
  This role is eligible to receive Restricted Stock Units (RSUs).

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption…