Director, Organic & Discoverability

For our client, we are seeking a Director Organic Growth & Discoverability to join the team of a leader in the Finance & Insurance space. This role will lead operational priorities focused on execution quality, efficiency, safety, and measurable performance outcomes. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a regulated financial services environment.

Location:

Seattle, WA - US based candidates only, no visa sponsorship available

Compensation: $220,000 – $276,000 annually

• Set and own the organic growth strategy, roadmap, OKRs, and budget, ensuring the company’s organic presence is impactful
• Develop the AEO/GEO playbook for how the company appears in AI platforms like ChatGPT and Google AI, including content strategy and tracking success
• Collaborate with web engineering on the technical SEO roadmap, translating SEO needs into actionable specifications for development
• Run the content strategy for organic growth, establishing the editorial standards and managing the production calendar
• Consolidate the company’s presence on platforms such as Reddit, G2, and You Tube into a cohesive discoverability strategy
• Educate sales and partnerships teams on the evolving landscape of organic and AI search, and its competitive implications
• Act as a culture ambassador for the Growth Marketing team, promoting an AI-native and high-ownership work ethic

• 8+ years in SEO, organic growth, or digital marketing, with at least 3 years in a leadership position at a B2B SaaS, fintech, or tech company
• Strong pipeline orientation, linking organic channels to revenue and business outcomes beyond mere traffic
• Deep technical SEO expertise, including site architecture and performance issues, with the ability to collaborate with engineers
• Proficiency with AI visibility strategies, having hands‑on experience with citation methods and structured content for AI consumption
• Strong content instincts, capable of differentiating between valuable and superficial content, with experience managing content operations at scale
• Demonstrable vendor management skills, capable of ensuring agencies meet outcomes rather than just deliverables
• Comfortable making decisions in ambiguous situations and thriving in environments that require building functions from scratch

• Hybrid work environment with a mix of in-office and remote days
• Up to four weeks of fully remote work available annually

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.