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Senior Segmentation & Growth Strategist – Remote

Remote / Online - Candidates ideally in
Bentonville, Benton County, Arkansas, 72712, USA
Listing for: Arvest Bank Group
Remote/Work from Home position
Listed on 2026-07-14
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy
Salary/Wage Range or Industry Benchmark: 129050 - 161315 USD Yearly USD 129050.00 161315.00 YEAR
Job Description & How to Apply Below

Arvest Bank Group in Bentonville, AR seeks a Principal Segmentation Strategist to define, drive, and govern the bank's enterprise customer and market segmentation frameworks for data‑driven marketing across Retail, Commercial, Wealth Management, and Mortgage.

You will partner with Marketing, Analytics, Product, and IT, translate dashboards into actionable audience strategies in SFMC, and lead executive reviews on segmentation effectiveness while ensuring compliance with bank policies and

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Position Requirements
10+ Years work experience
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