Director - Brand and Talent Marketing

This job posting is anticipated to remain open for 30 days, from 08-Jul-2026. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately‑owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose:
We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report ().

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

This is a rare opportunity to own the full spectrum of talent marketing at one of the most recognized names in financial services. At Edward Jones, you'll lead employer brand strategy, growth marketing, and candidate experience - driving awareness and engagement across the audiences that matter most to our future. If you're energized by building at scale and seeing your work move both pipeline and perception, let's talk.

• Set and govern the employee value proposition (EVP) and employer brand strategy, with authority to approve or veto campaigns, messaging and activations that risk misrepresenting Edward Jones - guiding consistent, differentiated brand expression from the careers site to sponsorship events and everywhere in between.
• Direct multichannel, multisegment talent marketing strategies across all major recruiting lines - experienced financial advisors, career changers, technology, executive and home office - translating workforce priorities and competitive intelligence into integrated, multi‑year activation plans that shape Edward Jones’ long‑term talent competitiveness.
• Govern a multimillion‑dollar talent marketing portfolio with independent authority to reallocate capital across paid, owned and earned channels based on performance data, reducing cost‑per‑hire and improving candidate quality while setting optimization standards for agency and vendor partners.
• Own the vision, roadmap and performance outcomes for the full digital candidate experience ecosystem, with direct accountability for UX, conversion rate optimization (CRO) and search/AI optimization - and responsibility for ensuring sourcing insights and candidate journey data continuously inform enterprise marketing strategy.
• Build and lead a multidisciplinary team of 16 across employer brand, growth marketing, digital experience, sourcing, analytics and recruiter enablement - developing leaders, establishing a culture of data‑driven innovation and advancing AI‑enabled marketing and sourcing capabilities across the function.
• Drive cross‑functional alignment and integrated planning across Enterprise Brand and Marketing, Talent Acquisition, HR, PR/communications, Legal and Finance; own the enterprise Talent Marketing Measurement Framework - including KPI taxonomies, attribution models and executive reporting - to guide capital stewardship and strategic decisions with multi‑year implications.

• Bachelor’s degree or equivalent experience.
• 10+ years of progressive experience in talent marketing, employer branding or recruitment marketing, including:
• Deep knowledge of performance marketing channels including paid media, social, owned and search.
• Demonstrated experience in marketing analytics, attribution modeling and funnel optimization.
• Proven ability to lead cross‑functional teams in a matrixed organization and manage agency and vendor relationships at scale.
• Experience managing multimillion‑dollar marketing budgets and allocating capital across programs and channels.