Specialist, Marketing Management; Creative Strategy

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

We’re looking for a Creative Strategist to join our Enterprise Brand Strategy & Activation (EBSA) team. In this role, you’ll help shape the voice of our brand by transforming marketing strategies into compelling creative direction. You’ll collaborate across Marketing and with internal creative and delivery teams to bring creative tactics and campaigns to life—driving both brand love and business results.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates may also be considered.

• Strategize & Collaborate: Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.
• Lead Intake & Planning: Serve as the go-to for low- to mid-complexity creative requests, assessing project readiness and ensuring alignment before development begins.
• Guide Creative Execution: Own the creative journey for low-complexity projects—from briefing through execution and optimization. Support senior strategists on more complex initiatives.
• Ensure Consistency: Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.
• Manage & Optimize: Oversee a portfolio of work, collaborating with cross-functional teams to develop scalable, insight-driven strategies that enhance ROI and inform decision-making.
• Grow & Adapt: Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.

• Experience: 1–4+ years in marketing, brand strategy, or client management—ideally within financial services or an agency setting.
• Creative Fluency: Familiarity with B2B, B2C, and B2B2C marketing campaigns. Exposure to video, design, and digital/print production is a plus.
• Strong Communicator: Able to draft clear messaging and collaborate effectively across teams. You’re comfortable contributing to strategic discussions and problem-solving.
• Organized & Agile: Skilled at managing multiple projects with overlapping deadlines. You thrive in a fast-paced, matrixed environment.
• Eager to Learn: You’re developing your writing and strategic planning skills and excited to grow under the guidance of experienced creative leaders.

This is more than a job—it’s a chance to help shape how our brand shows up in the world. You’ll be part of a passionate, collaborative team that values creativity, strategy, and results. If you’re ready to make an impact and grow your career in brand strategy, we’d love to meet you.

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with…