Head of Marketing @ Circadian Health

Role: Head of Marketing
Location: Remote
Salary: $120K-$160K based on experience

Our client has grown from a Shopify store to a seven-figure e-commerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning themselves as the definitive authority on living in sync with nature’s light.

Acquisition & Growth

• Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget
• Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors
• Relaunch affiliate and influencer programs, turning their community into growth drivers
• Own CRO across the site – every percentage point of conversion improvement = $XX,XXX in revenue

The Course Launch (Your Biggest Win)

• Lead go-to-market for their flagship circadian health course – a $500K+ Year 1 revenue opportunity
• Design the pricing strategy, positioning, and funnel that converts product customers into students
• Establish them as the education leader in an emerging wellness category

Retention & Lifecycle

• Build CRM, email, and SMS automation that guides customers through transformation (not just transactions)
• Create a testimonial and case study engine – leverage their customers' success stories to build trust at scale
• Design community-driven marketing that turns customers into evangelists

Systems & Team

• Establish marketing KPIs, reporting dashboards, and a scalable calendar
• Hire and build your dream team as the company grows (you'll make your first hire within 6 months)

• Required:
  • 5+ years leading marketing at a DTC or consumer brand, ideally health/wellness
  • Proven track record scaling brands from low seven figures to eight figures
  • Deep expertise in paid acquisition, SEO, content marketing, and CRO
  • Hands‑on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated life cycles
  • Experience launching and scaling influencer, affiliate, or referral programs
  • You’ve launched a digital product, course, or membership before (huge plus)
• Your Approach:
  • Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line
  • Data‑driven but creative – you A/B test everything but know when to trust your gut
  • Comfortable in scrappy, fast‑moving environments where you wear multiple hats
  • Obsessed with transformation marketing, not just performance marketing
• Passion:
  • You genuinely care about health, wellness, and helping people live better
  • Bonus:
    You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking

This isn't a “scale what’s already working” role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else’s campaigns at a larger company, this is your chance to build from first principles.

The Opportunity:

• Timing: Proven product‑market fit (4.8★ rating, rabid community), now entering exponential growth phase
• Ownership: First marketing hire – you build everything. Full P&L ownership. No politics, no red tape.
• Equity: Meaningful equity stake in a fast‑growing wellness brand, not just a salary
• Impact: Your work directly determines whether they hit $5M or $10M next year
• Category: Circadian health is exploding (see Huberman, Matt Walker, Andrew Huberman). They're positioned to own it.

• Work directly with the Founder, who bootstrapped this from $0 to seven figures
• Fully remote, async‑first culture – outcomes over hours, flexibility over face time
• Small team (15 people), huge ambition
• They move fast: idea Monday, launched Friday

• Salary: $120K‑$160K based on experience
• Equity package (early employee stake)
• Full health benefits, unlimited PTO, $1K/year professional development budget
• Premium home office setup

• You’ve been the first or second marketing hire at a DTC brand that scaled
• You’re energized by building, not maintaining
• You want to create a movement, not just run ads
• You geek out over wellness trends and read Huberman Lab notes
• You’d rather own results than have a fancy title at a big company
• You believe marketing is about transformation, not just transactions

Year 1 Goals You’ll Own:

• 3x organic traffic through content and SEO
• Launch course to $500K+ revenue (40% of total revenue from education)
• Scale paid acquisition profitably to $2M+ annual spend
• Build email/SMS to 30% of revenue (up from 15%)
• Establish the company as “the” voice in circadian health (top 3 Google rankings for key terms)