Website and CRO Manager - US Remote

Website Experience and CRO Manager - US Remote

Remote

Perfect Serve is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. Perfect Serve now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.

Perfect Serve’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real‑time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well‑being of their clinicians.

Leading analyst firms like Gartner and KLAS Research have consistently validated our approach:

• In 2026, Perfect Serve was named highest in execution and furthest in vision in the Gartner Magic Quadrant for Clinical Communication and Collaboration — the clear segment leader.
• Perfect Serve also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At Perfect Serve, you’ll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don’t have to be in product to make an impact — everybody at Perfect Serve contributes to important work that moves the business forward.

If you’re looking for a well‑established, tech‑forward company full of smart people doing meaningful work, you’ve found the right place!

You own the website end to end: the experience, the journey, and the conversion. In healthcare, trust is the first thing a buyer is deciding, and our site is where they decide it. You make it fast, clear, accessible, and persuasive, and you treat every page as a conversion surface to be tested and improved.

You are both strategic and hands‑on. You can build a landing page that converts, diagnose why a form leaks, and structure a page so it’s discoverable by search engines and AI assistants alike. You care about what to remove as much as what to add.

Website experience and performance

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
• Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high‑performing experiences.
• Manage CMS infrastructure, component libraries, and site governance.
• Continuously improve site speed, schema, crawlability, and site health.
• Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.

Conversion rate optimization

• Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
• Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
• Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.

Discoverability across search and AI

• Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
• Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine‑readability.

Site‑side analytics and instrumentation

• Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
• Monitor site performance, surface trends and issues early, and report what’s working.

What You Don’t Own

• Martech administration, CRM workflows, lead routing, and reporting infrastructure
• Nurture program logic and…