B2B Product Marketing Manager; Remote EU, B2B

About the position

We are looking for B2B Product Marketing Manager to own and scale the go-to-market strategy for our healthcare professional offerings, driving adoption, engagement, and growth. The ideal candidate is experienced in go-to-market strategy
, customer discovery with clinicians, and data-driven marketing execution
.

• 5+ years of experience in B2B product marketing, B2B marketing, go‑to‑market roles, ideally within healthcare, digital health, diagnostics, or health technology.
• Strong Analytical skills: GA4 and Hub Spot proficiency
• Bachelor’s degree required; advanced degree (MPH, MBA, MS, or clinical degree) preferred but not required.
• Demonstrated ability to define positioning, messaging, and go‑to‑market strategies for complex, clinically driven products.
• Hands‑on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies.
• Deep interest in women’s health, hormone health, diagnostics, or clinical workflows; experience marketing to clinicians is preferred.
• Proven ability to collaborate cross‑functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast‑moving, ambiguous environments.
• Ownership mindset with leadership potential and interest in growing into a segment‑owner or general‑manager‑like role over time.
• Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials.

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US team.

• Own positioning, messaging, and go‑to‑market strategy for Mira’s B2B offerings focused on healthcare professionals.
• Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go‑to‑market recommendations.
• Own analytics and performance reporting for key go‑to‑market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.
• Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.
• Lead segment strategy and use‑case definition in collaboration with Clinical and Marketing teams.
• Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence‑based content.
• Serve as the cross‑functional bridge between Clinical, Operations and Marketing, feeding field insights into product and roadmap decisions.
• Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).
• Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence
• In addition to a competitive salary, we offer a performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops, and seminars