Associate Media Manager

Associate Media Manager

Franklin, TN

On-site.

The Associate Media Manager role is a centralized position responsible for building superior performance media capabilities for multiple brands in the Mars Petcare portfolio. As the Associate Media Manager, you will lead national media strategy and execution across a variety of programmatic media partners (including Google, Yahoo, Amazon Advertising, WMC, etc.), Search (Google, Bing) and social media partners (including Facebook, Instagram, Twitter, Pinterest, etc.),

all with a focus on driving conversion. The role will define and roll out scalable solutions, best practices, and frequent learnings to advance Mars Petcare media efforts across key brand initiatives.

• Bachelor’s degree in Marketing or experience in a relevant field required
• 2+ years’ experience in biddable media (strategy, partners, tactics, etc.) with solid industry relationships
• Proven Performance Marketing track record with demonstrated results
• Proficiency in paid media planning and buying with an emphasis on biddable channels: programmatic, search and social media
• Strong organizational skills and the ability to manage multiple projects with both short- and long-term components
• Strong communication skills (oral and written)
• Excellent interpersonal skills, ability to build strong relationships and collaborate effectively cross‑functionally
• Experience partnering directly with brand marketers, agencies, and vendor partners to advance biddable social & programmatic media initiatives

• Collaborate in crafting holistic media strategy and its execution (in collaboration with agencies) including recommended tactics for each individual brand based on business goals and communication objectives
• Provide regular media consultation to brand teams and other cross‑functional internal and external partners on all media matters
• Seek to increase media efficacy via ongoing analysis and optimization of programs, streamlining processes, benchmarking, and leading structured test‑and‑learn initiatives, as well as conducting education and training for brand teams and key stakeholders
• Collaborate with CMI, agency partners, media vendors and measurement partners to identify, develop and implement test‑and‑learn strategies for media; package and present results (including learning agenda progress recaps, in‑campaign reporting and frequent share‑outs with brand teams, global partners and cross‑functional partners)
• Prioritize optimizations to drive greater effectiveness and efficiency while eliminating overlap, redundancies and inefficient investment
• Lead development and implementation of educational sessions, playbooks and position papers to build marketing department capabilities and ensure proven solutions are scaled to deliver best‑in‑class performance
• Craft strategies and tests to gather learnings against emerging performance marketing trends and push an innovation agenda with strategic media partners

• Opportunity to bring your pet to work
• Commitment to create a safe, healthy, and sustainable world for partners and the communities in which we operate
• Commitment to making A Better World For Pets™ a world where pets are healthy, happy and welcome
• Commitment to consumers and focus on positively impacting the planet and the population