Marketing Specialist Italy

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade‑everything platform empowers both first‑time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, precious metals and commodities they want — with any sized budget, 24/7.

Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing. Headquartered in Austria but operating across Europe, our products are built by fast‑moving, talented, "roll‑up‑your‑sleeves‑and‑make‑it‑happen" kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry.

So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry‑changing team. Let’s go!

As Regional Marketing Specialist for Italy, you’ll play a key role in shaping Bitpanda’s campaigns and marketing initiatives for the Italian market. From designing meaningful campaigns to nurturing impactful initiatives, you’ll take ownership of growing awareness, acquiring new users, and fostering an engaged, loyal community. Collaborating closely with the Italian team and global cross‑functional teams, you’ll bring Bitpanda’s commercial vision to life through thoughtful, well‑aligned local marketing initiatives.

With your deep understanding of Italian audiences and experience in customer‑focused marketing, you’ll help Bitpanda connect with a wider public, making digital assets more approachable and inclusive for everyone.

Design and implement Italy‑specific marketing strategies across both digital and offline channels, supporting brand visibility, community growth, and customer loyalty. Plan, run, and analyse integrated campaigns, collaborating with teams across brand, CRM, product, sponsorship and performance to ensure smooth delivery and thoughtful optimisation. Explore market trends and customer insights through collaborative research to enhance our positioning and guide campaign direction. Build strong, trusting relationships with internal teams, agencies, and partners while managing the marketing plans based on data‑driven insights.

Identify user needs and shortcomings, as well as opportunities to improve user experience and communication.

You are fluent in Italian and English and have a minimum of 3 years experience in a digital marketing role for finance, gambling, or e-commerce industries, with an understanding of fintech. Familiarity with crypto is a welcome bonus. You’ve successfully supported or led the rollout of marketing campaigns, and are confident using digital tools to reach and resonate with audiences. You have a reflective and detail‑oriented mindset, comfortable working with data to support decision‑making and growth.

A clear and thoughtful communicator, you enjoy working with a wide range of people and keeping projects moving forward with care and structure. You’re highly organised and calm under pressure, with a collaborative approach to balancing priorities and seeing projects through.

Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice. Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay‑for‑impact policy, including participation in our stock option plan.

Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP. Time to recharge – Take extra time off to rest, reset, and recharge, with 3 additional days off in 2026 to prioritise your wellbeing. Continuous learning and growth – Grow your skills and stay ahead…