Marketing Leader; US Remote

Vertical Marketing Leader – Americas

This is a remote, individual contributor role leading the end-to‑to‑end development of targeted marketing programs.

Location:

U.S. Remote.

First Advantage, a global leader in background screening, is seeking a dynamic, strategic, and AI‑forward marketing leader to accelerate growth in Financial Services, Technology, Entertainment, Staffing, Retail, and Canada markets. This high‑impact role sits at the intersection of marketing, sales, and product, focused on owning and executing go‑to‑market strategies that generate leads, increase revenue, and drive client engagement.

• Develop and Own Vertical Marketing Strategy: create and execute a comprehensive plan for key verticals that aligns with business priorities and drives pipeline growth.
• Segment target audiences, leveraging data and primary/secondary research to understand pain points and unmet needs.
• Drive Demand Generation & Sales Alignment: build and localize integrated programs that generate high‑quality leads, accelerate sales cycles, and enable Account Executives to win.
• Leverage AI to Scale and Personalize: use AI‑driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation.
• Activate Campaigns Across the Funnel: translate corporate campaigns and messaging into vertical‑specific formats across digital, events, email, and field marketing tactics.
• Create Vertical Thought Leadership: develop insight‑driven content that positions First Advantage as a trusted expert in each industry.
• Partner Cross‑Functionally to Maximize Impact: collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness.
• Measure, Learn, and Optimize: track performance across channels, report on marketing‑sourced pipeline, campaign ROI, and vertical engagement.

• 5+ years of B2B marketing experience, ideally in regulated or compliance‑driven industries.
• Strong track record of supporting sales teams and influencing revenue through marketing.
• Hands‑on experience with AI‑powered marketing platforms (e.g., Jasper, Writer, ChatGPT, Hub Spot AI, predictive lead scoring tools).
• Proven success managing multi‑channel campaigns and tailoring messaging by audience and vertical.
• Strategic thinker with an eye for detail and strong project management skills.
• Exceptional verbal and written communication skills, and ability to present to sales, leadership, and executive stakeholders.
• Comfort operating in a fast‑paced, matrixed environment with shifting priorities.
• Passion for innovation, experimentation, and continuous improvement.

• Ability to work remotely with occasional business travel.
• Medical, Vision, Dental, and supplementary benefit plans.
• 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
• Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays.
• Access to technology and growth opportunities, and leaders who want you to succeed.

Approximately $120,000 – $140,000 base annually, plus benefits.

First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions are based solely on qualifications, merit, and business needs. We do not discriminate on any protected characteristic, including race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.

If you’re ready to define and execute marketing strategies that generate demand, deliver results, and reshape how industries think about background screening, we want to meet you.