Demand Generation Senior Manager

This is a hybrid role and requires working from our Denver office two days per week (local candidates only).

Reporting to the VP of Marketing, the Senior Manager, Enterprise Growth will shape and scale Ortho Fi’s enterprise demand generation strategy across the OSO and DSO market. This role owns enterprise pipeline generation by developing integrated marketing programs that strengthen our market position, engage complex buying committees, and drive measurable revenue growth.

As the marketing lead for enterprise growth, you’ll partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership to build scalable account‑based marketing strategies, optimize the buyer journey, and deliver repeatable pipeline growth.

• Own marketing‑sourced and marketing‑influenced pipeline goals across enterprise segments.
• Develop quarterly pipeline generation plans aligned to revenue objectives.
• Partner with Sales leadership on account strategy, target account selection, and opportunity creation.
• Monitor funnel performance, identify pipeline gaps, and optimize programs to improve conversion and ROI.
• Deliver executive reporting and actionable insights on enterprise marketing performance.

• Develop enterprise segmentation, audience strategy, and account prioritization.
• Translate customer insights and market intelligence into scalable growth initiatives.
• Identify new opportunities to expand market penetration and accelerate enterprise engagement.

• Develop integrated ABM campaigns across email, webinars, paid media, events, executive programs, and nurture journeys.
• Create multi‑touch buying experiences aligned to enterprise buying committees.
• Partner with Content, Brand, Customer Marketing, and Events to execute coordinated campaigns.
• Continuously optimize campaign performance through testing and data‑driven insights.

• Serve as the primary marketing partner for enterprise Sales.
• Develop account insights, messaging, campaign enablement materials, and sales playbooks.
• Build scalable processes that strengthen Marketing and Sales alignment.

• Improve enterprise website experiences, landing pages, and conversion paths.
• Measure account engagement, pipeline influence, opportunity creation, conversion rates, and revenue impact.
• Present recommendations and performance insights to executive leadership.

• 7+ years of B2B demand generation, growth marketing, or integrated marketing experience, including 3+ years leading enterprise or account‑based marketing programs.
• Demonstrated success owning pipeline generation and driving measurable revenue growth.
• Experience marketing to complex enterprise buying committees within SaaS organizations.
• Strong understanding of ABM strategy, account selection, multi‑touch campaigns, and buyer journey optimization.
• Proven partnership with enterprise Sales teams to improve pipeline creation and conversion.
• Experience analyzing funnel performance, campaign attribution, and executive‑level reporting.
• Expertise in executing integrated campaigns across email, webinars, events, paid media, digital, and lifecycle marketing.
• Hands‑on experience with Hub Spot, Salesforce, and modern marketing technologies. Experience with ABM platforms and intent data is preferred.
• Exceptional analytical, communication, and cross‑functional leadership skills.
• Ability to manage multiple strategic initiatives in a fast‑paced SaaS environment.
• Healthcare technology, dental, or orthodontic industry experience is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

• Full medical, dental, and vision plans
• Flexible PTO
• Employer HSA contribution
• 9 Company Paid holidays
• 401(k) match, 3% after 90 days of employment
• Supportive culture with one‑of‑a‑kind growth opportunities
• Hybrid in‑office and work at home (2 days in‑office Tuesdays and Thursdays)
• Paid Parental Leave as well as a two‑week “ease‑back” program that enables parents to return part‑time at full pay
• Company and team outings

Compensation: $95,000 - $130,000 base compensation

Please note that the compensation information that follows is a good faith estimate for Colorado‑based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.

Work Authorization:
You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.

Ortho Fi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.