Sr. Marketing Specialist, Thrivent Charitable, Remote

Full job description

About Thrivent Charitable Impact & Investing® Since 1995, Thrivent Charitable Impact & Investing (“Thrivent Charitable”) has worked with clients, financial advisors, and community partners to bring hope to the world by empowering people to create the change that matters most to them. We open the joy of generosity to all by making it easy for anyone to give to the causes they cherish.

We act both as stewards of what donors entrust to us and champions for building a better world. We believe in possibilities that are greater than just what is seen, and we use the gifts God has given us with intention and accountability.

An independent 501(c)(3) public charity, Thrivent Charitable partners with Thrivent to
1) help more people achieve financial clarity by empowering lives of service and faith;
2) reach more clients who want their financial plans to incorporate generosity, charitable and legacy planning; and
3) provide a seamless client experience. Since its inception, Thrivent Charitable has received over $2 billion in charitable gifts and commitments to support the most important organizations and pressing issues in our communities.

This role will travel to the Minneapolis office quarterly.

The Sr Marketing Specialist is an individual contributor role responsible for providing expertise in support of planning, development and execution of organizational Brand, Go-To-Market and relationship marketing strategies and tactics that align with Thrivent Charitable strategies and goals. The Sr. Marketing Specialist leverages data and analytics to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to medium sized work streams or participates as a team member on larger or more complex work streams, projects and initiatives that engage cross-organizational team members.

The senior specialist role is responsible for some level of strategic development, as well as execution of tactics.

• Works directly with other functional teams to lead marketing programs designed to grow and deepen relationships with our key audiences: financial advisors, donors, and organizations.
• Provides assistance with developing growth and retention strategies; enables implementation of marketing plans, advertisement, and digital strategies; acts as liaison with creative, compliance and other internal groups to provide superior experience.
• Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results.
• Gathers donor, organizations, and other stakeholder feedback to ensure alignment and to optimize effectiveness.
• Continues to build marketing intelligence through external and internal data sources.
• Uses marketing expertise/experience to contribute to larger marketing initiatives and projects.
• May be charged with leading cross‑sub‑teams and work streams and providing work direction in support of larger marketing initiatives.
• Leverages experience to drive development that aligns with Thrivent Charitable strategies and initiatives.
• Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity, and donor experience.
• Plans and creates positioning of brand to select market segments through multiple communication channels.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive Thrivent Charitable’s donor relationship.
• Plans, creates and/or produces content on social media channels, Thrivent Charitable’s website and interactive marketing related media.
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of resources that attract target segments and drive donor engagement.

• 5 – 7 years marketing or related experience.
• College degree in marketing or related field; masters a plus but not required.
• Prof…