Product Marketing - Senior Strategist

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

The Product Marketing - Senior Strategist develops strategies to support the marketing of MFS’ investment product range and is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with the Strategy and Insights Group.

The Senior Strategist collaborates closely with the Global Sales Enablement team, Sales Leadership, Marketing peers, and the Global Product specialists to formulate the market positioning, content development, and measurement of impact. The role also oversees the execution of product content, coordinates resources from other departments, produces and disseminates sophisticated, intermediary-focused content, and serves as the subject matter expert for integrated marketing material that differentiates MFS in the Intermediary marketplace.

• Implement the Product Marketing Strategy for MFS’ Investment Products – accountable for developing the product marketing plan and framing our positioning within the intermediary segment.
• Work with Sales leaders, enablement teams, client strategists, and Global Product specialists to prioritize and determine the strategy.
• Develop and maintain the Investment Product Selling System for assigned Investment Products – collaborate with internal stakeholders to define and develop investment product content with Global Enablement.
• Manage product launches – solicit input from key stakeholders within sales, investments, and channel marketing to build the necessary content that will drive the development of marketing collateral and promotions.
• Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.
• Align activity with Strategic Initiatives and GTM plans – develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.

• Bachelor's degree or the equivalent combination of education and relevant experience and 8-12+ years of total relevant work experience.
• Deep investment product marketing experience focused on the Intermediary market.
• Strong knowledge of investment vehicles such as Mutual Funds and ETFs.
• Thorough understanding of distribution strategy and financial advisors’ needs, challenges, and business processes with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
• Excellent influencing skills to integrate and align the priorities, needs and requirements of the broader Enablement & Marketing organization, optimizing client experience and influencing increased adoption of MFS strategies, leading to increased sales, net new flows, client engagements and new producers.
• Ability to partner with enablement, sales and channel marketing leads to ensure financial advisor feedback is continuously provided to understand evolving client needs across all channels (advisor, platforms, etc.).
• Excellent written and verbal communication skills.

• Intellectually curious and seeking to understand current market dynamics and industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business processes.
• Demonstrated ability to think critically and challenge stakeholders effectively to advance consideration and debate of alternative points of view.
• Analytical skills to…