Search Engine Optimization Manager

About the Search Optimization (SEO) Manager Position

Our mission is to make education accessible, and over the last two decades  has become the leading online education platform delivering a personalized learning experience across a broad continuum of education for over 30 million students, instructors, and professionals every month.

We focus on increasing access to education because we know information is the ultimate equalizer and that education is key to upward mobility.

has collectively saved students $200 million in college tuition.

This position is located in our office in Mountain View, CA.  has implemented a hybrid model that will include 3 days in‑office and 2 days of remote work. In addition,  will be requiring all employees be fully vaccinated as a condition of employment. If an accommodation is required, please speak with a member of the People Team.

The Search Optimization (SEO) Manager has a key role in growing ’s sizeable traffic and revenue contributions from organic search. The position will be a mix of strategy and execution and will support with tracking and monitoring SEO performance and working horizontally to execute both on‑site and off‑site SEO tactics.

• Partner with SEO leads to develop and implement the SEO strategy with defined targets, objectives and desired outcomes.
• Lead deep dive SERP competitive analysis and make recommendations to improve rankings and traffic.
• Track, report and analyze keyword performance across a large volume of content.
• Recommend tactics for improving rankings on keywords where we have content as well as net new organic search opportunities.
• Monitor SEO traffic patterns and search engine algorithms and report on their business impact.
• Ideate and establish business cases for SEO experimentation across the site.
• Support with technical SEO efforts to ensure our website is crawl friendly to search engines.
• Partner with Product, Content, Promotion, and Outreach and deploy SEO best practices.
• Monitor SEO trends and stay current with latest SEO technologies.

• 2+ years of experience and proven track record in developing successful SEO roadmaps for high‑traffic websites.
• Strong data analytics and strategy background and advanced Excel skills.
• Expertise working with popular SEO tools (Google Search Console, SEMrush, Ahrefs, Majestic, etc.).
• Experience with link building and viral strategies.
• Experience with HTML, CSS, JavaScript, XML, sitemaps, and structured data.
• BS/BA degree or equivalent experience.

If you think you’d be a good fit for this role, even if you may not meet all of the requirements, we’d love for you to apply! At , we strive to create an inclusive culture that encourages people from different backgrounds to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do our best work.

We can’t wait to show you what we have to offer!

• 100% paid health, vision, and dental insurance for employees.
• 401(k) with employer match.
• 20 - 30 PTO days each year (increases with tenure).
• 10 paid holidays.
• Work at home setup stipend.
• Company-sponsored gym memberships.
• Free Caltrain Pass.
• Tuition reimbursement and gift matching programs.

provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements,  complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.