Position Summary Ironmark is seeking a Strategic Account Manager to support franchisees and local operators participating in multi-location marketing programs. This role serves as the primary day-to-day contact for assigned locations, helping them understand available services, make informed marketing decisions, and get greater value from their investment.
The Strategic Account Manager connects each location’s business goals with coordinated execution across paid media, SEO, social media, content, creative, web, analytics, print, and marketing technology. They guide onboarding, maintain proactive communication, explain performance clearly, and help local owners navigate priorities, opportunities, and challenges.
The right person will bring digital agency experience, a strong understanding of multi-location marketing, and the confidence to manage a large portfolio of local client relationships. They should be comfortable advising business owners, interpreting performance, resolving concerns, and coordinating work across internal service teams.
Primary Responsibilities & Ownership
The Strategic Account Manager owns the day-to-day experience, health, and growth of assigned location relationships, ensuring each client receives clear guidance, responsive support, and a consistent experience within the broader brand program.
Serve as the primary day-to-day contact for assigned franchisees, local operators, and participating locations.Lead recurring location meetings, performance conversations, onboarding sessions, and planning discussions.Translate each location’s business goals, market conditions, and budget into clear marketing priorities and next steps.Coordinate integrated programs across paid media, SEO, social media, content, creative, web, analytics, print, and other services.Monitor location satisfaction, engagement, program adoption, performance trends, and potential risks across the assigned portfolio.Proactively address concerns and lead difficult location-level conversations with clarity, professionalism, and sound judgment.Partner with channel specialists to interpret performance and present practical, business-focused recommendations.Identify opportunities to improve retention, increase service adoption, and expand location participation through relevant Ironmark services.Key Areas of Focus Location Relationship Management & Strategic Guidance
Build credibility with franchisees and local operators by understanding their business goals, market conditions, challenges, and growth priorities.Help location clients prioritize marketing opportunities based on business impact, available budget, and operational readiness.Multi-Location Program Management
Manage a scalable portfolio of location relationships within larger franchise and multi-location programs.Lead location onboarding, education, adoption, and ongoing engagement across available marketing services.Deliver a consistent client experience while adapting guidance to each location’s market, maturity, goals, and needs.Digital Marketing Strategy & Performance
Understand how paid media, SEO, content, social media, web, analytics, and related services work together.Review performance with channel experts and translate data into clear insights, recommendations, and business implications.Connect brand-level strategy and reporting with practical location-level execution, performance, and next steps.Cross-Functional Coordination & Growth
Coordinate between location clients and Ironmark’s strategy, media, SEO, creative, web, analytics, operations, and production teams.Create clear internal direction, confirm ownership, surface risks early, and keep deliverables moving.Partner with leadership on location retention, account planning, service adoption, and opportunities to expand participation.Qualifications Required
4+ years of client-facing account management, strategy, or client services experience in a digital marketing agency.Direct experience supporting franchise or another multi-location business model.Experience managing a large portfolio of client relationships, work streams, timelines, and stakeholders at the same time.Working knowledge of…
