Lead Marketing & Enablement Consultant- Merchant Services

Location: 726 Exchange Street, Buffalo New York

• General
  
  Location:
  
  Hybrid in Cleveland, OH highly preferred.
  • Hybrid Requirement (if within specific cities): If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, or near a Key Bank office (non-branch location), they are expected to work on-site 3 days per week at the nearest office.
  • Remote work offered if outside of Key Bank footprint. Located in Central or East coast highly preferred.

The Commercial Bank, now inclusive of Payments, is the heart of Key Bank's business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development, and payments products and solutions, the Commercial Bank serves a wide breadth of industry verticals and client segments. Our solutions support commercial and business entities of all sizes-from a mom-and-pop restaurant to a publicly traded corporation.

As a key member of the Commercial Product Marketing and Enablement Team, the Lead Marketing & Sales Enablement Consultant plays an essential role in how Key Bank brings its Merchant Services solutions to market—and how our field and sales teams are equipped to deliver them effectively.

This role partners closely with Product, Business Development (BD), Relationship Management, and Corporate Center Marketing to execute Merchant go-to-market strategies, develop differentiated product positioning, and build a scalable enablement ecosystem that empowers bankers, advisors, and sales teams to identify opportunities, articulate value, and deepen client relationships.

The ideal candidate thrives in a fast-paced environment, is detail-oriented, and demonstrates exceptional ownership, accountability, and communication.

• Drive execution of internal readiness and sales activation strategies for new and enhanced Merchant Services products.
• Translate product strategies into customer centric value propositions, marketing and sales enablement plans, and launch materials.
• Partner with Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns / webinars / events.

• Develop client-centric narratives and competitive messaging that differentiate Key Bank's Merchant solutions and reflect market trends and evolving client needs.
• Build consistent messaging frameworks and ensure alignment across Product, BD, Sales, and Marketing.
• Maintain deep knowledge of Merchant product capabilities, roadmaps, and client use cases to support effective content development.

• Create marketing materials that help front-line teams understand the why, what, and how behind solutions, enabling them to confidently engage prospects and clients.
• Build and maintain scalable sales enablement tools including:
  • Pitch decks
  • Product one-pagers and sell sheets
  • Talk tracks and objection-handling guides
  • Competitive battle cards
  • Quick reference guides
  • Demo scripts and storyboard flows
  • Meeting-in-a-Box and campaign activation toolkits
• Structure and deliver virtual and in-person training sessions, product demos, and sales coaching modules in partnership with product experts.
• Manage a centralized content repository to ensure field teams always have access to current and accurate materials.
• Gather feedback from the field to optimize enablement content, improve training effectiveness, and inform product positioning.

• Build solution-focused sales plays that integrate products, market insights, and client needs into actionable guidance.
• Provide step-by-step playbooks outlining target segments, discovery questions, value proof points, partner roles, and follow-up actions.
• Enable adoption through training, communications, and field support.

• Manage marketing and enablement projects end-to-end, including scoping, planning, design, execution, approvals, delivery, and ongoing maintenance.
• Maintain clear documentation, track progress,…