Remote Marketing Specialist – Real Estate Campaigns & SEO

Job Summary

Job Title: Marketing Specialist
Location: LATAM (preferred) with options in the Philippines, South Africa, and Egypt
Job Status: Full Time
Schedule: Monday to Friday, flexible delivery with coverage in EST
Salary: $10 – $12 per hour
Start Date: ASAP

A boutique real‑estate brokerage based in Charlottesville, Virginia, committed to exceptional client service, high‑quality presentation, and a consistent brand image across the U.S. real‑estate market.

The Marketing Specialist will partner with the Marketing Director to manage, execute, and elevate marketing initiatives. Responsibilities include full‑cycle campaign management, content creation, paid advertising, design, SEO, and local market research, ensuring brand consistency and high customer engagement across all channels.

• Content Creation & Social Media:
  Design and manage engaging content across social media platforms.
• Property & Listing Marketing:
  Develop and execute campaigns for new real‑estate listings.
• Ad Strategy & Execution:
  Build, fund, and manage paid advertising campaigns (e.g., Facebook Ads, Google Ads).
• Print & Digital Design:
  Create high‑quality print advertisements, flyers, and digital assets while adhering to brand guidelines.
• SEO Optimization:
  Implement strategies to improve search visibility and drive organic traffic.
• Collaboration & Project Management:
  Coordinate with the Marketing Director on content needs, listing details, and campaign timelines.
• Local Market Research:
  Research the Central Virginia (Charlottesville) area to generate relevant local content and align campaigns with community culture.

• Education:
  
  Bachelor’s degree in Marketing or equivalent professional experience (required).
• Experience:
  
  3+ years of professional marketing experience preferred.
• Technical
  
  Skills:
  
  High proficiency in Canva and other design tools; hands‑on experience with paid ad platforms (Facebook, Google) and SEO optimization.
• Communication:
  Exceptional English fluency (written and spoken) for collaboration and copywriting.
• Mindset:
  Critical thinker, original idea generator, strong visual eye, and strict attention to brand guidelines.