Marketing & Brand Specialist

Marketing & Brand Specialist (Part‑Time, Remote)

Air Tech of Central Florida – family‑owned HVAC and Plumbing company serving Central Florida since 1988.

Location: Remote (United States Only) – Eastern or Central Time Zone Preferred.

Hours: 20–25 Hours per Week (Part‑Time)

Pay: $25–30 per Hour (Based on Experience & Portfolio)

This is not just a social media position. We are looking for someone who can help manage and grow our entire marketing presence. You will work directly with the owner to plan, create, and manage marketing campaigns that generate phone calls, online bookings, maintenance memberships, replacement estimates, plumbing service calls, and long‑term customer relationships. You will create consistent branding across our website, social media, email campaigns, direct mail, Google Business Profile, and more.

Digital Marketing

• Facebook
• Instagram
• Linked In
• Google Business Profile
• Email Marketing
• SMS Marketing
• Our Word Press Website

Website & SEO

• Update our Word Press website.
• Create landing pages.
• Write blog articles.
• Improve local SEO.
• Create seasonal promotions.
• Update service pages.
• Improve website conversions.

Social Media

• Graphics
• Reels
• Educational Posts
• Before & After Projects
• Technician Spotlights
• Customer Testimonials
• Seasonal Promotions

Graphic Design

• Flyers
• Coupons
• Postcards
• Door Hangers
• Email Graphics
• Social Media Graphics
• Website Banners
• Recruiting Materials
• Sales Sheets

Email & SMS Campaigns

• Seasonal HVAC promotions
• Plumbing specials
• Membership reminders
• Customer newsletters
• Referral campaigns
• Special offers
• Customer follow‑ups

Video Editing

• Facebook
• Instagram
• You Tube Shorts
• Recruiting
• Educational Content
• Project Highlights

Content Writing

• Blog Articles
• Service Pages
• Educational Articles
• Promotional Offers
• Google Business Profile Posts
• Customer Success Stories
• Press Releases
• Newsletters

Marketing Organization

• Marketing Calendar
• Campaigns
• Photos & Videos
• Brand Assets
• Design Templates
• Marketing Files

Analytics & Reporting

• Website Traffic
• Landing Page Conversions
• Email Performance
• Social Media Performance
• QR Code Tracking
• Call Tracking
• Campaign ROI
• Prepare simple monthly reports with recommendations for improvement.

Required

• Canva
• Word Press
• Google Workspace
• Social Media Platforms
• ChatGPT or similar AI tools

Nice to Have

• Elementor
• Service Titan
• Google Analytics
• Google Search Console
• Meta Business Suite
• Mailchimp
• Constant Contact
• Cap Cut
• Adobe Express
• Photoshop
• Premiere Pro

• Provide links to three business social media accounts you have personally managed, describing: what you created; the tools you used; how you measured success.
• Loves creating content.
• Enjoys learning new technology.
• Is organized and dependable.
• Pays attention to detail.
• Can work independently.
• Meets deadlines.
• Communicates well.
• Takes initiative.
• Enjoys solving problems.
• Wants to grow professionally.
• Experience with HVAC or Plumbing is not required.

• Doing the Right Thing.
• Treating Customers Like Family.
• Taking Pride in Our Work.
• Continuous Learning.
• Accountability.
• Teamwork.
• Delivering Exceptional Service.

First 30 Days

• Learn our company, services, and marketing.
• Review our website and social media.
• Organize existing marketing assets.
• Build a 90‑day marketing calendar.
• Become familiar with our branding and customer base.

Within 60 Days

• Launch email and SMS campaigns.
• Publish regular social media content.
• Create your first landing page.
• Write two SEO blog articles.
• Improve Google Business Profile activity.

Within 90 Days

• Plan and execute campaigns independently.
• Publish content consistently.
• Track marketing performance.
• Maintain our marketing calendar.
• Recommend improvements based on results.
• Launch complete campaigns from concept to completion.

• You will work directly with the owner and play an important role in future growth.
• Your ideas will be heard.
• Your work will have a measurable impact.
• Gain experience in every aspect of digital marketing, not just social media.
• Build your career with an established, award‑winning family‑owned company.

• Flexible remote work schedule.
• Paid training on HVAC & Plumbing services.
• Opportunity to learn advanced AI marketing tools.
• Work directly with company leadership.
• Professional growth opportunities.
• Opportunity for increased hours.
• Build your career with an award‑winning company serving Central Florida since 1988.