Manager, Integrated Communications Planning

Job Description:

Manager, Integrated Communications Planning

Franklin, TN

On-site

The Manager, Integrated Comms Planning is a key part of the transformational journey to data driven brand building with the aim of transforming the way we connect with the pet parents and building relationships with them at the heart of everything we do.

The Manager, Integrated Comms Planning will be responsible for owning the execution layer of integrated communications planning. You will own the development and stewardship of integrated plans for assigned brands or portfolio clusters — translating brand strategy into connected, channel-agnostic communications plans across paid, earned, shared and owned channels, and running those plans from brief through activation and optimization.

What are we looking for?

• Bachelor’s degree required. Masters preferred.
• 4+ years in integrated planning, media planning, or communications planning; mix of agency and brand-side experience valuable
• CPG experience preferred — multi-brand portfolio environments most relevant
• Demonstrated experience leading integrated plans across paid, earned, shared & owned channels
• Experience partnering with analytics on measurement design, MMM interpretation, and test-and-learn agendas
• Working knowledge of the planning and audience technology landscape: campaign management, audience activation, and measurement platforms
• Experience managing budgets and holding agency partners accountable to outcomes
• Experience working in matrixed environments with brand, creative, analytics, and agency partners

What would be your key responsibilities?

Plan Development & Integration

• Leads brief intake with brand teams and develops the integrated communications plan across channels; builds the case for budget allocation and channel mix
• Ensures paid, earned, shared, and owned components are designed as a connected system; catching inconsistencies & gaps before plans are finalized

Audience & Channel Strategy

• Partners with the Audience Manager to bring audience strategy into channel planning — ensuring we target both our current and future consumers, with the right message, at the right time
• Brings internal point of view on channel mix to agency conversations rather than receiving recommendations passively

Agency Partnership & Accountability

• Primary day-to-day planning partner for agency counterparts; challenges recommendations constructively and holds agencies to brief and outcomes
• Provides the internal sparring layer the new growth-tied agency model requires

Measurement & Test-and-Learn

• Builds learning into every plan — defines hypotheses up front and ensures measurement design can answer them
• Partners with reporting and analytics to identify in-flight shifts; drives reallocation decisions

Budget Stewardship

• Manages assigned brand budgets; tracks pacing, flags risks, reconciles against plan

Cross-Functional Partnership

• Trusted strategic partner to assigned brand teams — present in brand planning cycles, not just media planning cycles
• Works with Content Operations & Production, Social & Communities, and Recruitment & Sampling on the connective tissue each plan depends on

What can you expect from Mars?

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
• Commitment to our consumers and focus on positively impacting the planet and the population.