Director, Global Marketing; Digital Solutions
Remote / Online - Candidates ideally in
Farmington, Hartford County, Connecticut, 06030, USA
Listed on 2026-07-23
Farmington, Hartford County, Connecticut, 06030, USA
Listing for:
Otis Elevator Company
Remote/Work from Home
position Listed on 2026-07-23
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Product Marketing, Marketing Manager
Job Description & How to Apply Below
** Date Posted:*
* ** Country:*
* United States of America
*
* Location:
*
* OTCTH:
Connecticut Home Offices Remote Location, Remote City, CT, 06032 USA
** Director, Global*
* ** Marketing** **(*
* ** Digital Solutions** **)*
* *
* Location:
** US (Flexible)
*
* Reports to:
** Sr Director, Global Marketing
** The Opportunity*
* Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a
** Director, Global Marketing** **(*
* ** Digital Solutions)
** to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth and customer loyalty.
** Why This Role Matters Now*
* + Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships
+ Digital solutions are becoming a strategic growth pillar
+ Customers increasingly expect connected, data-driven outcomes rather than equipment alone.
+ Otis has an opportunity to position itself as a leader in connected mobility,differentiating itselfthrough software,AIand digital services.
** 24-36 Month Mandate*
* + Develop and execute the global go-to-market strategy for the digital solutions portfolio.
+ Increase customer awareness,adoption and commercial performance of digital offerings.
+ Connect with customers, build differentiated messaging, customerpersonasand value propositions.
+ Create scalable launch frameworks and regional marketing toolkits.
+ Establish thought leadership in connected buildings,AIand predictive services.
+ Create measurement frameworks linking marketing to pipeline,adoption and revenue.
+ Build a scalable enablement model embedded into onboarding, coaching, and execution
** Key Responsibilities*
* ** 1. Define the Global Digital Solutions Marketing Strategy*
* + Develop the long-term global marketing vision and strategy for Otis' digital solutions portfolio.
+ Establish the strategic marketing roadmap aligned with Otis' growth ambitions and digital transformation strategy.
+ Define the marketing operating model,governance and best practices for digital solutions across global and regional teams.
+ Prioritizeinvestment and marketing activities based on commercialopportunityand customer value.
** 2. Build the Digital Solutions Marketing Capability*
* + Create and establish a new global marketing capability dedicated to digital products and connected services.
+ Develop scalable processes, frameworks and playbooks for product launches, customeradoptionand lifecycle marketing.
+ Introduce modern B2B product marketing practices and ways of working.
+ Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.
** 3. Own the Global Go-to-Market Strategy*
* + Lead the end-to-end go-to-market strategy for all digital solutions.
+ Define market segmentation, customerpersonasand buying journeys.
+ Connect with customers and develop compelling value propositions and positioning.
+ Build, develop and executelaunch& promotionalstrategies for newand existingdigitalsolutions.
** 4** **.*
* ** Establish*
* ** Customer & Market Intelligence*
* + Build Voice of Customerprogrammers.
+ Conduct customer interviews.
+ Develop customer personas.
+ Understand digital buyingbehavior.
+ Monitor competitors.
+ Benchmark industry best practice.
+ Identify future market opportunities
** 6.*
* ** Sales enablement*
* + Sales playbooks& training
+ Customer presentations
+ ROI tools
+ Battlecards
+ Customer storiesand case studies
** 7.*
* ** Measure Commercial Impact*
* + Digital pipeline
+ Adoption
+ Revenue& Sales
+ Product launch success
+ Campaign ROI
+ Customer engagement
+ Salesutilization
+ Market share (where measurable)
** Leadership*
* + Partner & influenceregional leadership teams andcross-functional teams
+ Establish andoperateagovernance
** Ideal Candidate Profile*
* ** Experience*
* + 10+ years in B2B product marketing, digital solutionsmarketingor SaaS marketing.
+ Experience marketing IoT, connected assets, softwareplatformsor industrial digital solutions.
+ Track record delivering global product launches and go-to-market strategies.
+ Experience in matrixorganizationswith global and regional stakeholders.
+ Background in building technologies, industrialautomationor enterprise software preferred.
** Capabilities*
* + Strategic product marketing
+ Go-to-market leadership
+ Value proposition development
+ Customer-centric mindset
+ Commercial acumen
+ Data-driven decision making
+ Executive communication
+ Stakeholder influence
+ Digital marketing and demand generation
+ AI and technology literacy
** Organizational Scope*
* Global responsibility for the digital solutions marketing portfolio across the Americas, EMEA, China and Asia Pacific. Partners…
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