Digital Account Strategist

Top Floor brings over 25 years of expertise in helping manufacturers, fabricators, and industrial businesses succeed in the digital landscape. We specialize in creating cohesive digital marketing and website solutions tailored to each client's unique needs. Our team is dedicated to delivering measurable results that help drive growth and improve online visibility. As a trusted partner to our clients, we foster innovation and collaboration in every project we undertake.

As a Digital Account Strategist, you will be a key collaborative partner for our clients, helping them navigate their business goals through the lens of thoughtful digital strategy. This role is ideal for a professional who enjoys the process of understanding a client’s unique needs—especially within the industrial manufacturing sector—and translating them into clear, effective marketing roadmaps. If you find fulfillment in turning complex industry challenges into well-orchestrated strategies and leading a team toward a shared goal, this is a space where you can truly flex your expertise.

• Build and nurture deep, long-term relationships. You aren’t just a point of contact; you are a partner who understands their business as well as they do.
• Negotiate campaign details and budgets with a focus on mutual success, ensuring the client feels heard while defending the integrity of the agency’s work.
• Lead presentations and “sell” the vision, confidently defending strategic choices and securing buy-in for bold, new initiatives.

• Take our clients’ business needs (e.g., “We need to capture the aerospace market”) and reverse-engineer them into a comprehensive digital strategy.
• Stay ahead of online behaviors and emerging tech to recommend and incorporate opportunities that keep our industrial clients competitive.
• Continuously audit the effectiveness of campaigns, translating data into a narrative that proves ROI and informs the next phase of growth.
• Act as the “connective tissue” between the client and our internal specialists, ensuring everyone is aligned with the overarching vision.
• Drive the strategy from ideation to launch. You are responsible for ensuring that the “big ideas” don’t get lost in translation and are delivered on time and on budget through precision project management.
• Facilitate internal cross-departmental workshops for client teams to ensure our digital channels are working in a unified fashion.

• The “Translator” Mindset: An innate ability to turn digital marketing jargon into clear, business-focused outcomes for clients.
• Hyper-Organized: You thrive on managing multiple moving parts without breaking a sweat.
• Industrial Intuition: Experience (or a deep interest) in the industrial manufacturing sector, understanding that B2B sales cycles are a marathon, not a sprint.
• Collaborative Authority: You know how to bring people together, find common ground, and keep a project moving forward.
• Leadership experience (project management or team management)
• 2+ Years experience in executing digital marketing channels and/or developing omni-channel marketing strategies
• Experience with creating multi-channel marketing strategies
• Excellent communication skills, both written and verbal
• Strong attention to detail
• Creative thinker and data-driven
• In this hybrid role, you’ll have the opportunity to exercise a high level of autonomy and self-direction. Employees who are working remotely are expected to be available and communicative during scheduled work hours. In addition, employees working under a remote working arrangement may be expected to come on-site for periodic meetings and interactions with clients, management, or other work-related needs.