Manager of Brand Content Development & Campaigns

Position:

Manager of Brand Content Development & Campaigns


Job Description:



What You'll Be Doing:

Brand Campaigns, Programs & Storytelling Activation

• Lead execution of integrated brand campaigns and storytelling initiatives, solving complex narrative and delivery challenges from brief through launch.
• Translate brand strategy into cohesive stories expressed across paid, owned, and earned channels, including digital, social, video, events, and print.
• Partner with regions, business units and corporate teams to embed brand storytelling into priority campaigns, programs, facilities, and customer touchpoints.
• Deliver post-program reporting and capture storytelling and campaign learnings to improve future brand performance.

Brand Governance & Stewardship

• Provide day-to-day governance and guidance to ensure consistent global brand storytelling, messaging, and identity across regions, business units, and channels, aligned to Arrow's brand vision and strategy.
• Serve as a trusted brand advisor, helping teams translate strategy into clear, compelling narratives that reinforce Arrow's purpose, position, and value proposition.
• Proactively identify and resolve brand and storytelling risks, inconsistencies, or gaps in execution.

Brand Guidelines, Systems & Enablement

• Maintain and evolve global brand and storytelling guidelines, coordinating updates and supporting development of additional standards as needed.
• Champion disciplined adoption of brand voice, narrative frameworks, and visual systems across internal and external communications.
• Support management of brand systems and resources, including digital asset management, ensuring brand and story assets are accessible, current, and consistently applied.

Content & Creative Leadership

• Oversee development of brand content and storytelling deliverables from concept to distribution, owning timelines, workflows, and approvals.
• Apply strong editorial judgment and creative rigor to ensure clarity, quality, and consistency of Arrow's brand story.
• Lead content reviews and guide stakeholders to ensure brand standards, narrative integrity, and executional excellence.

Agency & Partner Management

• Onboard, manage, and direct agencies and third-party creative partners, setting clear storytelling objectives, scopes of work, and delivery expectations.
• Serve as day-to-day agency contact; manage review cycles, contracts, and invoicing to keep creative programs on track and on brand.

Brand Education & Internal Engagement

• In collaboration with training and internal communications teams, support brand and storytelling education efforts that build confidence and capability across regions.
• Act as a brand and storytelling ambassador, enabling teams to apply unified messaging and assets in support of business priorities.

Financial & Project Management

• Own project plans, schedules, and budgets across concurrent brand and storytelling initiatives; anticipate risks and course-correct as needed.
• Manage POs, invoices, and vendor payments; maintain budget trackers and provide clear financial and delivery reporting.

What We Are Looking For:

• Typically requires a minimum of 10 years of related experience with a 4-year degree; or 8 years and an advanced degree; or equivalent experience.

• Demonstrated ability to manage complex, multi-channel brand campaigns.
• Strong narrative writing skills
• Strong project management skills with experience owning timelines, budgets, and cross-functional work streams.
• Solid understanding of financial forecasting, purchase order management, and period-end reconciliation processes.
• Excellent organizational and communication skills, with a history of keeping projects and budgets on track across multiple stakeholders.
• Skilled with Microsoft 365;
  Oracle familiarity is a plus.
• Demonstrated resilience, accountability, and flexibility.
• Experience managing agency and vendor relationships, with a focus on accountability, delivery, and financial compliance.

Preferred Qualifications:

• Agency experience
• Journalism experience is helpful, but this is not a reporting job.
• Project management certification.
• Experience creating/managing purpose-driven, CSR, or social impact content.

Work Arrangement:

Hybrid:
Tuesday, Wednesday, Thursday required office days for Panorama Office site;
Monday, Friday-work from home.

What's In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
• On-site Café with Catering Option for Busy Lifestyles
• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!
• Bike Racks
• And…