Equity Growth Marketing Manager, B2C SaaS; Remote

Location: Remote (U.S.) Preferred Greater NYC Area

Company: DirectHireAI

This is an equity only role (Can be Full or Part Time)

Help Job Seekers Discover Better Opportunities Before Everyone Else

At Direct

HireAI, we're changing the way professionals find jobs. Instead of waiting for opportunities to appear on traditional job boards, Direct

HireAI searches tens of thousands of company career sites directly, helping job seekers discover opportunities earlier and apply with stronger, AI-powered applications. We're looking for a hands‑on Growth Marketing Manager to help accelerate user acquisition, improve conversion rates, and scale our marketing efforts. This is an opportunity to build the marketing engine of a growing SaaS company from the ground up.

You'll own the growth funnel from first impression to activated user.

Responsibilities include:

• Develop and execute customer acquisition strategies across Google Ads, Linked In, Reddit, Meta, You Tube, and emerging channels.
• Optimize landing pages and conversion funnels through continuous A/B testing.
• Analyze campaign performance and recommend budget allocation based on CAC, activation rate, and customer lifetime value.
• Improve website conversion rates using analytics and user behavior data.
• Create email campaigns and lifecycle marketing programs to increase engagement and retention.
• Work closely with the product team to improve onboarding and user activation.
• Identify and test new acquisition channels including influencers, career coaches, universities, alumni organizations, and professional associations.
• Manage SEO initiatives and content marketing strategy.
• Measure and report on marketing KPIs including:
• Cost per Click (CPC)
• Cost per Activated User
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• Recommend and prioritize growth experiments every week.

• 3–7+ years of growth marketing experience for a B2C SaaS or marketplace business.
• Demonstrated success scaling customer acquisition.
• Deep experience with:
• Google Ads
• Linked In Ads
• Meta Ads
• Google Analytics (GA4)
• A/B testing
• Landing page optimization
• Strong analytical mindset with experience using data to drive decisions.
• Comfortable working in a startup environment where priorities evolve quickly.
• Experience with AI products or career technology is a plus.

Experience marketing to:

• Outplacement firms
• College career centers
• Professional associations

Experience with:

• Hub Spot
• Apollo
• CRM and marketing automation platforms
• SEO tools
• Product analytics tools

Within your first three months, you'll be expected to:

• Improve visitor‑to‑signup conversion rates.
• Increase user activation (first personalized job search completed).
• Lower customer acquisition cost.
• Launch and optimize multiple paid acquisition campaigns.
• Build dashboards to measure marketing performance.
• Develop repeatable acquisition strategies that can scale.

We're building an AI-powered platform that helps professionals:

• Find jobs before they appear on traditional job boards.
• Match opportunities to their résumé and career preferences.
• Automate repetitive parts of the application process while keeping the user in complete control.

You'll have the opportunity to build the marketing foundation of a product that has the potential to change how professionals search for jobs.

We're looking for someone who is:

• Curious and analytical.
• Comfortable experimenting and learning quickly.
• Willing to challenge assumptions.
• Excited by building something from the ground up.

If you're motivated by seeing measurable impact and helping shape the future of AI-powered job search, we'd love to hear from you.