Marketing Specialist – Digital Marketing & Social Media

Marketing Specialist – Digital Marketing & Social Media

Compensation: $22.00 - $28.00 per hour DOE (Depending on Experience)

• Location: First Cash Corporate Headquarters – Downtown Fort Worth, Texas
• Schedule: Monday through Friday
• Typical Business
  
  Hours:
  
  7:00 AM – 4:00 PM or 8:00 AM – 5:00 PM
• Work Environment: This is a full-time onsite position. Employees are expected to work from the Corporate Office Monday through Friday.
• Remote Work: This position is not a remote or hybrid role.
• Travel: No routine travel is required.

First Cash is a leading provider of retail pawn and consumer finance services, operating across the United States and Latin America. With a strong commitment to community service, financial inclusion, and retail excellence, we’re always striving to connect with our customers in authentic, meaningful ways—both in-store and online.

This is not a traditional "posting and scheduling" social media role.

We’re looking for a marketing professional who can leverage analytics, audience insights, content strategy, paid advertising, and digital engagement to help drive business results across a large multi‑location retail organization.

The ideal candidate understands how to turn data into action, identify opportunities, solve problems, optimize performance, and measure results. The individual will manage social media channels, support digital marketing initiatives, analyze performance data, oversee paid media activities, troubleshoot platform issues, collaborate across multiple departments, and influence marketing decisions through insights and recommendations.

This position is based at First Cash's Corporate Headquarters in downtown Fort Worth and is expected to work onsite Monday through Friday as part of our collaborative Marketing team environment.

If you are passionate about social media and enjoy analytics, optimization, paid advertising, stakeholder collaboration, platform administration, and business impact, we’d love to hear from you.

• Develop and execute social media strategies aligned with business objectives and brand standards.
• Manage First Cash's presence across Facebook, Instagram, Tik Tok, You Tube, Linked In, and emerging platforms.
• Publish, monitor, and engage daily to drive community growth and audience loyalty.
• Maintain content calendars tied to campaigns, promotions, seasonal initiatives, and community events.
• Monitor social channels for customer feedback, engagement opportunities, emerging trends, and reputation management needs.

• Use analytics, customer behavior trends, audience insights, and marketing performance data to identify opportunities and improve business results.
• Translate campaign performance and audience behavior into actionable recommendations.
• Identify opportunities, make recommendations, implement solutions, and measure results.
• Demonstrate ownership of projects from concept through execution, optimization, and reporting.
• Independently prioritize initiatives that support broader marketing and business objectives.
• Continuously evaluate content, campaigns, and platform performance to identify opportunities for improvement and measurable impact.

• Plan, produce, and optimize engaging videos, reels, graphics, photography, written content, and digital assets.
• Tailor content to platform‑specific audiences, behaviors, and trends.
• Review and provide feedback on content created by internal teams, field partners, agencies, and external contributors.
• Use engagement and performance data to improve content effectiveness.
• Collaborate with internal teams and field operations to capture local events, community involvement, promotions, and customer stories.

• Create, manage, and optimize paid advertising campaigns across social and digital platforms.
• Manage audience targeting, budget allocation, A/B testing, retargeting, and campaign optimization strategies.
• Monitor advertising spend efficiency and report on campaign ROI.
• Analyze campaign performance and provide…