Vice President, Marketing ​/ Advertising ​/ PR

French/West/Vaughan (FWV) is seeking an accomplished, growth-oriented Vice President to join our team in metro Detroit. We are seeking candidates who can exceptionally service and retain top-tier clients while aggressively identifying, pitching, and driving organic growth in existing client work and developing new business.

The right candidate is a senior strategic leader who can plan and lead integrated marketing campaigns across public relations, social media, influencer marketing, creative production and paid media. The ideal candidate brings prior agency client service experience, a robust business and media network, and a passion for success.

• Lead accounts and ensure teams deliver exceptional results.
• Strategically counsel clients; serve as a client voice internally to lead and direct programs and campaigns.
• Actively identify, qualify, and close new business opportunities. Develop and deliver high-stakes new business proposals and competitive RFP presentations.
• Identify opportunities for organic growth and cross‑selling agency services across existing accounts.
• Direct prospect qualification and develop new business proposals and presentations in response to select RFPs.
• Manage agency and client budgets effectively and collaborate with agency executive management and accounting to provide accurate revenue forecasts, pipeline tracking, and market intelligence.

• Minimum of 8–10+ years of progressive PR and integrated marketing experience, with a preference for individuals with agency experience.
• BA/BS degree in public relations, journalism, marketing, or a related field.
• Experience managing accounts across a mix of B2B/corporate sectors (e.g., automotive/mobility, tech, manufacturing, healthcare, government) is highly desirable.
• Deep, active working relationships with key regional, national, and trade media, including business reporters, editors, and digital influencers.
• Exceptional written, verbal, project management, and presentation skills

FWV is a 45x Global or National Agency of the Year recipient and the most highly decorated agency in the history of the South. We are a team of creative and passionate brand marketers conducting fascinating work for clients ranging from large national brands to growing start‑ups. We have been named the #1 Agency “For People That Like the People They Work With,” and one of the Top 10 Agencies for creating a “Positive Work/Life Balance” for associates and are proud of the culture of continuous improvement we’ve cultivated over the past 29 years, and one we want to maintain for decades more.

As an agency, we offer:

• Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insurance
• Participation in the company’s 401(k) plan with a company match
• Frequent company sponsored agency get‑togethers
• Summer Hours, which include closing at 1pm every Friday between Memorial Day and Labor Day
• Generous paid time off, including bonus time around the major holidays
• Presently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices