Manager, Loyalty Strategy & Customer
Knoxville, Knox County, Tennessee, 37955, USA
Listed on 2026-07-26
-
Marketing / Advertising / PR
CRM System, Client Relationship Manager
Manager, Loyalty Strategy & Customer Growth
Job Category : Management
- Corporate
Requisition Number : MANAG
039548
- Posted :
July 22, 2026 - Full-Time
Showing 1 location
Regal Cinemas
- Corporate
Regal Cinemas - Corporate
Payroll
101
E. Blount Avenue
Knoxville, TN 37920, USA
Regal Cinemas - Corporate
Regal Cinemas - Corporate
Payroll
101
E. Blount Avenue
Knoxville, TN 37920, USA
What is the job?
At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience.
Working cross-functionally with teams across Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance, you will help shape the future of Regal's loyalty programs. From optimizing customer journeys and rewards strategies to developing strategic partnerships and business cases, you will play a key role in delivering customer-centric initiatives that strengthen loyalty, increase visitation frequency, and support long-term business growth.
What will you be doing?
- You will develop and execute strategies that drive loyalty membership growth, subscription enrollment, customer engagement, retention, and lifetime value.
- You will partner with Analytics to analyze customer behavior, optimize marketing campaign performance, and loyalty metrics to identify insights and opportunities that inform business decisions.
- You will partner with CRM and Digital Marketing teams to create personalized customer journeys, lifecycle campaigns, and testing strategies that improve performance.
- You will enhance Regal's rewards and membership experience by evaluating benefits, promotions, partnerships, and customer engagement opportunities.
- You will lead cross-functional initiatives, business cases, and strategic recommendations that support customer growth, loyalty program evolution, and operational improvements.
About you
- You will have a bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.
- You will bring 5–8 years of experience in loyalty marketing, CRM, loyalty subscription management, customer engagement, customer acquisition, lifecycle marketing, business strategy, or growth marketing.
- You will possess strong analytical skills with the ability to translate customer data and insights into actionable business strategies and recommendations.
- You will have experience managing cross-functional projects and building relationships with stakeholders across multiple business functions.
- You will demonstrate excellent communication, presentation, project management, and organizational skills, with experience in loyalty programs, subscription businesses, or customer-focused marketing environments considered a plus.
- You will be a great fit, if our values resonate with you:
We Create, We Perform, We Inspire
. Read more about them here
- About us
About Regal
Regal Cinemas – where movie magic meets unforgettable experiences!
At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.
With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.
Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.
What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic…
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