Email & Lifecycle Marketing Manager

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

The This Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program.

This role will own the strategy, execution, optimization, and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns. The ideal candidate is equal parts strategic marketer, lifecycle operator, and audience growth thinker who understands how to use data, storytelling, and customer journeys to drive subscriptions and engagement.

This person will work cross-functionally with editorial, production, product, design, social, and analytics teams while also managing external creative and production partners. The role will play a key part in bringing Insider marketing operations fully in-house and building a more scalable, data-driven membership program.

The estimated annual base salary for this position is between $126,000 and $144,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

This position will be based in Concord, Massachusetts and will be in office Monday - Thursday with the option to work from home on Friday.

For more than 40 years, This Old House has been the most trusted home improvement brand, helping homeowners tackle projects with expert guidance, practical advice, and inspiring storytelling across television, streaming, digital, social, and membership experiences.

Today, the brand continues to expand across new platforms and audiences, combining legacy trust with modern digital experiences that serve homeowners wherever they are.

• Lead lifecycle marketing strategy for the TOH Insider membership program
• Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
• Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns.
• Develop campaign strategies focused on membership acquisition, engagement, and retention
• Analyze campaign performance and deliver actionable insights to optimize results
• Partner with editorial and production teams to align Insider campaigns with broader content initiatives
• Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
• Manage external creative and production agency partners for campaign execution and design support
• Oversee campaign QA, scheduling, approvals, and deployment processes
• Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting.
• Help establish reporting frameworks, testing strategies, and growth KPIs for the Insider program
• Collaborate with product, analytics, and leadership teams on audience growth opportunities and membership strategy
• Maintain consistent brand voice and messaging across all lifecycle marketing…