Sr. Manager, Lifecycle Acquisition

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager, Lifecycle Acquisition based in the United States.

This is an exciting opportunity to lead the strategy and execution of customer acquisition initiatives across owned marketing channels in a high-growth, fully remote environment. The role combines strategic leadership with hands‑on execution, driving lifecycle marketing programs that generate measurable business impact through email, SMS, direct mail, and emerging engagement channels. Working closely with cross‑functional teams, you will leverage first‑party data, advanced segmentation, and experimentation to optimize acquisition performance and customer journeys.

You will also lead and mentor a high‑performing team while collaborating with senior stakeholders to translate marketing insights into business decisions. This position is ideal for an experienced lifecycle marketing leader who thrives in fast‑paced environments, embraces data‑driven decision‑making, and enjoys building scalable growth programs.

• Define and execute the end‑to‑end lifecycle acquisition strategy across email, SMS, direct mail, and other owned marketing channels.
• Establish operational goals, execution plans, and performance metrics that align lifecycle acquisition initiatives with broader growth objectives.
• Lead, coach, and develop a high‑performing lifecycle marketing team while managing external agency relationships to ensure quality execution.
• Own marketing technology platforms, segmentation architecture, campaign workflows, testing frameworks, and customer acquisition reporting.
• Develop audience orchestration strategies by partnering with data teams to optimize segmentation and customer targeting using first‑party data.
• Design and oversee lead generation initiatives, experimentation programs, and continuous optimization efforts to improve acquisition efficiency and campaign performance.
• Monitor industry trends, marketing regulations, and platform best practices, ensuring compliance while driving innovation across lifecycle marketing programs.
• Present performance insights and strategic recommendations to senior leadership, translating marketing metrics into actionable business outcomes.

• At least 7 years of experience managing lifecycle marketing, email marketing, SMS marketing, or customer acquisition programs within direct‑to‑consumer (DTC), eCommerce, or subscription‑based businesses.
• Advanced hands‑on expertise with Klaviyo, including campaign management, automation, segmentation, dynamic content, deliverability optimization, and suppression logic.
• Strong analytical skills with the ability to independently interpret performance data, generate insights, and make data‑driven optimization decisions.
• Proven experience designing and executing A/B testing and multivariate testing strategies, including experimentation frameworks and statistical analysis.
• Demonstrated success building lifecycle marketing experimentation programs that drive measurable customer acquisition results.
• Experience creating, validating, and optimizing customer segments using first‑party data and behavioral insights.
• At least 3 years of experience managing and developing high‑performing marketing professionals, including hiring, coaching, performance management, and goal setting.
• Strong leadership skills with the ability to navigate ambiguity, prioritize effectively, and foster a culture of accountability and continuous improvement.
• Experience managing external agency partners and collaborating effectively with cross‑functional teams across marketing, data, and business functions.
• Excellent communication and presentation skills, with the ability to clearly communicate complex marketing performance to executive stakeholders.
• Strong attention to detail, particularly regarding campaign quality assurance, tracking accuracy, regulatory compliance, and execution excellence.

• Competitive annual base salary of $130,000–$145,000 USD
  .
• Quarterly bonus program.
• Fully remote work within the United States.
• Comprehensive medical, dental, and vision…