Social Media Manager of Esports

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus.

Remote work arrangements are limited in accordance with University policy.

Pay Range $16.00 per hour

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

FLSA Status Non-exempt

Standard University business hours

M-F: 12:00 pm – 4:00pm (academic year)

Hours may vary based on operational needs.

Job Type Part-time

Syracuse University Esports is seeking a part-time Social Media Manager to support the program's social media and digital storytelling efforts. This role will assist with the planning, creation, and execution of content across Syracuse Esports' social platforms, with a focus on improving consistency, technical quality, and balanced coverage across teams and events. The selected candidate will work closely with the Director of Production & Outreach, who will continue to lead the overall marketing direction for the program.

The Social Media Manager will provide content creation expertise, platform-specific recommendations, social media calendar support, and guidance on what student-captured assets are needed to support planned content. This position is ideal for a creative professional with experience in graphic design, video editing for both short and long-form video, and social media management who is interested in helping grow one of the leading collegiate esports programs in the country.

• Experience creating and managing social media content for a brand, team, program, organization, creator account, sports property, esports program, or similar entity.
• Experience creating short form content for platforms such as Tik Tok, Instagram Reels, You Tube Shorts, and X.
• Experience editing long form video content such as recaps, features, interviews, storytelling pieces, or You Tube content.
• Experience using professional creative tools such as Adobe Creative Cloud, DaVinci Resolve, Final Cut Pro, Canva, Cap Cut, Unreal Engine, Blender, or equivalent platforms.

• Strong technical skill in video editing, graphic design, and digital content creation.
• Strong understanding of social media platforms, especially how content should differ between Instagram, Tik Tok, You Tube, X, Facebook, and emerging platforms.
• Ability to create and follow a content calendar while balancing multiple teams, events, and program priorities.
• Strong visual storytelling skills and the ability to turn raw photos, video clips, match moments, student stories, and program updates into polished content.
• Ability to work independently in a remote environment while maintaining communication, deadlines, and organization.
• Strong writing skills for captions, promotional copy, post descriptions, and social media messaging.

• Assist with the planning and posting of content for Syracuse University Esports social media platforms, including Instagram, Tik Tok, X, You Tube, Facebook, and other relevant platforms.
• Build, maintain, and execute a social media content calendar that provides consistent and balanced coverage across Syracuse Esports teams, events, broadcasts, student stories, facilities, partnerships, and program initiatives.
• Track content performance and provide basic recommendations based on engagement, reach, follower growth, video performance, and platform trends.
• Create high quality digital content, including…