Remote Google Ads Lead: Nonprofit & Strategy Job Redan Georgia USA,Marketing / Advertising / PR

Position: Remote Google Ads Lead: Nonprofit Growth & Strategy

Google Ads Team Lead (Paid Media Leadership, Strategy & Performance Management) The Donovan’s Venom (501c3 Nonprofit)

Department: Marketing

Location: Remote

Position Type: Volunteer Leadership Role

Reports To: Director of Marketing

Position Overview

The Google Ads Team Lead is responsible for leading the organization’s Google Ads function, including campaign strategy, team management, and performance oversight.

This role ensures that paid media efforts are structured, optimized, and aligned with organizational goals, while driving measurable results across campaigns.

Operating at the intersection of paid media strategy, team leadership, and performance optimization, this role is critical to scaling visibility, engagement, and conversions through Google Ads.

Key Responsibilities

Paid Media Strategy & Direction

Define and lead Google Ads strategy across campaigns
Align campaigns with organizational priorities
Establish clear performance goals

Team Leadership & Management

Lead and support Google Ads Specialists and contributors
Assign work based on:
Campaign needs
Skill sets
Provide guidance, feedback, and direction

Campaign Oversight

Oversee campaign execution across:
Search
Display
You Tube/video
Ensure campaigns are structured and implemented correctly

Performance Management & Optimization

Monitor campaign performance across the team
Identify areas for improvement
Drive optimization efforts

Budget Oversight

Manage and allocate advertising budgets
Ensure efficient use of:
Ad spend
Google Ad Grants (if applicable)
Optimize budget distribution across campaigns

Analytics & Reporting

Review performance data and reports
Provide insights to leadership
Ensure reporting is clear and actionable

Process Development & Standardization

Build and maintain campaign workflows
Standardize best practices
Improve efficiency and scalability

Cross-Functional Collaboration

Work with:
Marketing (content and messaging)
Programs (campaign alignment)
Development (fundraising-related campaigns)
Ensure cohesive campaign strategy

Conversion Tracking & Data Integrity

Ensure proper setup of conversion tracking
Maintain accuracy of campaign data
Support performance measurement

Quality Control

Review campaigns for:
Accuracy
Performance
Compliance with best practices
Ensure consistent quality across all campaigns

Problem-Solving & Issue Resolution

Address performance issues or campaign gaps
Support team in resolving challenges
Maintain continuity of campaign execution

Continuous Improvement

Stay current with Google Ads trends and updates
Improve team performance and processes
Enhance overall campaign effectiveness

Volunteer Commitment Expectations

- Estimated Commitment: 15-20 hours per week
- Flexible schedule
- Participation in marketing and leadership meetings required
- Fully remote

Minimum Qualifications

- 3–5 years of experience with:
- Google Ads
- Paid media campaign management
- Experience leading or mentoring others
- Strong understanding of:
- Campaign structure
- Performance optimization
- Metrics and analytics

Preferred Qualifications

- Experience with:
- Google Ad Grants
- Google Analytics
- Experience in nonprofit or mission-driven organizations
- Experience in remote teams

Core Competencies Paid Media Strategy

- Defines and executes campaign strategy
- Aligns campaigns with goals

Leadership & Team Management

- Guides and develops team members
- Drives accountability and performance

Performance Optimization

- Uses data to improve results
- Identifies and addresses inefficiencies

Data Analysis & Insight

- Interprets campaign data
- Provides actionable recommendations

Organization & Process Discipline

- Maintains structured workflows
- Ensures consistent execution

Communication

- Coordinates across teams
- Translates performance into clear insights

Work Environment

- Fully remote
- Fast-paced, performance-driven marketing environment
- Collaborative across marketing and program teams

Important Disclaimer

This is a volunteer position and does not constitute employment.

We are onboarding individuals who are ready to contribute immediately.

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