Content Manager

We are seeking a driven Content Manager to lead thought leadership and content strategy for Dodge Construction Network (Dodge). This role will identify the right topics, thought leaders, and formats to reach our ICP, and turn that strategy into content that ranks, converts, and builds authority for the brand.

This role owns the full content engine - from identifying what to say and who should say it, to producing content that performs, to getting our thought leaders in front of the right audiences at the right time. Success requires being both a strategist and a hands-on operator.

The ideal candidate has run a content and thought leadership program in a data-oriented B2B environment, knows how to turn subject-matter expertise into content that solves real problems for the ICP, and is comfortable partnering across Performance Marketing, Events, and Sales to make that content work harder.

This is a full-time position and reports directly to the Director, Brand Marketing.

This is a remote, home-office based role and candidates located in the continental United States will be considered.

Some travel is expected for this role.

• Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP

• Create goals and mechanisms for our thought leaders to be present in the right communities at the right time

• Manage thought leaders against their engagement goals and remove friction from the process of growing their engagement

• Create, and guide the creation of, content that ranks for SEO and AI Search

• Own accountability for a monthly target of leads and engagements generated through content

• Work closely with Performance Marketing to bring the content strategy to life and connect it to demand generation results

• Work with our Events team and our Enterprise Sales team to align thought leaders to external speaking engagements, including events, peer groups, and customer calls

• Identify and prioritize the speaking and community opportunities that will move the needle for the brand and pipeline

• Track and report on content performance against lead, engagement, and SEO/AI Search visibility goals

• Use performance data and qualitative feedback to continuously refine topics, formats, and channels

• A documented thought leadership and content strategy is in place and adopted by internal and external contributors

• 2x+ increase in SEO traffic and leads from content

• Thought leaders' Linked In followers increase by 1k each

• A consistent monthly content cadence is hitting agreed lead and engagement targets

Bachelor’s degree in Marketing, Communications, Journalism or equivalent education and work experience.

• 5+ years of B2B content marketing experience, including managing a thought leadership program

• Proven track record producing SEO- and AI-Search-optimized content that generates measurable leads and engagement

• Experience in a data & analytics, SaaS, or technology company, ideally serving both SMB and enterprise audiences

• Skilled at coaching and enabling executives or subject-matter experts to show up effectively as thought leaders

• Comfortable working with data to prioritize topics, formats, and channels

• Strong writer and editor with excellent project management skills

• Experience partnering closely with Performance Marketing, Events, and Sales teams to align content to pipeline goals

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver to our…