Senior PPC Specialist – Google Ads & YouTube

About the Role

We are looking for a full-time PPC Specialist to take ownership of Google Ads and You Tube advertising for EIN Presswire, one of Newsmatics’ key brands.

This is a hands‑on role for someone who can manage paid campaigns from setup to optimization, performance tracking, reporting, and strategic review. You will help us improve, scale, and bring more structure to Google ecosystem paid advertising activities, with a primary focus on promoting our PR distribution services in the U.S. and global market.

As we continue to scale our multimillion‑dollar advertising investment, we are looking for someone who can combine strong technical PPC skills with a practical, performance‐driven mindset. You will work closely with our in‑house marketing and data science team to identify opportunities, improve campaign efficiency, and support broader brand awareness initiatives across our portfolio.

Newsmatics is a privately held global news technology company headquartered in Washington, D.C. We build technology platforms that support media monitoring, analytics, news distribution, and news transparency.

Our brands include EIN Presswire, Affinity Group Publishing, Newsmatics News Index, and Perspectify.

Our remote‑first team spans the globe, united by a mission to combat news deserts and deliver meaningful clarity across news content. We value autonomy, curiosity, accountability, and measurable impact.

• Take ownership of Google Ads and You Tube campaign setup, management, optimization, and review
• Manage Newsmatics’ main Google Search and You Tube advertising accounts
• Review existing account structures and identify opportunities for improvement, scaling, and innovation
• Plan and launch campaigns based on agreed business and marketing priorities
• Monitor campaign performance and recommend practical optimization steps
• Advise on audience targeting, campaign structure, bidding, ad placements, You Tube formats, and performance tracking
• Support paid advertising focused on EIN Presswire promotion, lead generation, and brand visibility
• Work with Tableau, GA4, and other reporting tools as part of the performance evaluation process
• Participate in online meetings with Newsmatics representatives and the in‑house marketing and communications team
• Help bring greater structure, consistency, and performance focus to our paid advertising activities

• Proven experience managing Google Ads campaigns independently, from setup through optimization and performance review
• Experience with Google Search campaigns and You Tube advertising formats
• Ability to review account structures and identify practical opportunities for improvement and growth
• Strong understanding of audience targeting, campaign structure, ad placement, bidding, You Tube formats, and conversion tracking
• Ability to connect campaign performance with business goals such as lead generation, EIN Presswire promotion, and brand awareness
• Confidence working with a significant advertising budget
• Ability to provide clear, practical, and data‑informed recommendations
• Experience with Tableau or similar reporting tools is an advantage
• Experience with U.S. and global market campaigns
• Confidence working independently in a remote environment
• Clear communication style and ability to collaborate with marketing, content, design, multimedia, and social media specialists

• Long‑term cooperation with a growing global product
• Fully remote position
• Opportunity to work with a significant advertising budget
• Freedom to apply your expertise and influence the paid advertising strategy
• Flexible, collaborative, and international work environment
• Opportunity to support a growing global portfolio of media and technology brands
• You will join a small, highly capable team with strong academic and professional backgrounds.
• We help each other, work as one team, and genuinely enjoy being surrounded by talented colleagues who are also thoughtful, reliable, and good people