Marketing Manager

We are looking for a Marketing Manager who leads with strategy and executes with precision. This is not a purely strategic role, nor is it purely executional. The right person moves fluidly between building the campaign plan and doing the work to make it happen, reviewing the data and writing the brief, managing the content calendar, and managing the people on it.

You will own marketing campaign development, content operations, and a small team of contractors, including an email marketer, a podcast producer, an audio engineer, and a video editor. You will propose campaigns that meet leadership goals, develop briefs that enable execution, review performance data to inform what comes next, and ensure the team delivers on time and to standard.

You will work closely with the Brand Director and report into a collaborative, founder-led environment. Comfort working directly with a founder and CEO, adapting to their vision, and translating high-level goals into actionable marketing plans is essential to success in this role.

• Owns end-to-end marketing execution: builds and runs multi-channel campaigns (email, social, website, paid ads, podcast) tied to clear KPIs, and proactively proposes campaigns rather than waiting on direction
• Leads content operations, managing the content calendar, campaign briefs, brand compliance, and production workflow across all content formats
• Writes or directs copy for landing pages, launches, and sponsored content, and oversees website updates supporting active campaigns
• Owns marketing reporting, tracking performance across the full customer journey and surfacing recommendations, not just recaps
• Manages a contractor team (email marketer, podcast producer, audio engineer, video editor), setting expectations, reviewing quality, and holding people accountable
• Flags capacity or capability gaps to leadership with a proposed solution, rather than just surfacing the problem

Within 3–6 months:

• Multiple pieces of content consistently reaching 250K+ views
• Measurable, sustained growth across all organic platforms
• A clear, measurable lift in enrollment and revenue tied directly to your campaigns
• Increased inbound PR, collaborations, and partnership opportunities for HFK

If you cannot visualize how to get there, this role is not for you.

This role is built for someone who wants to grow with us, not just fill a seat. At Her First $100K, the Marketing Manager owns the strategy and execution behind growing our revenue and audience, and as the company scales, so does their compensation.

We re a small, lean team of 5 employees with brought on for specific projects, so there isn t room to hide in this role. Every contribution is visible, and every result matters. In exchange, we offer compensation above market for a company of our size and revenue, along with a strong benefits package.

Please note that we do not currently accept counter-offers to the salaries stated in our job listings for this role, set at $120,000 to $130,000. There is, however, room for growth within the first year of employment.

Total compensation also includes:

• 85-100% employer paid health insurance premiums
• 401(k) with a 4% company match
• Unlimited paid leave for vacation, sick, menstruation, bereavement, and your birthday
• 4 months of fully paid parental leave for birth, adoption, or surrogacy
• 11 paid federal holidays plus 2 floating holidays each year
• 20+ days of company-wide breaks throughout the year, separate from PTO
• Remote work stipend for tech and home office setup

Someone who can operate at the strategic level and execute at the detail level without losing altitude in either direction. You are a confident, efficient communicator, clear in writing, direct in feedback, and responsive in pace. You do not wait for a brief to tell you what the company needs. You read the goals, you build the plan, you assign the work, and you follow it through.

You are also comfortable in a founder-led environment. You can take a vision that is still forming, ask the right questions, and turn it into a plan the team can execute. You know how to communicate up…