Content Marketing Specialist Job Iowa USA,Marketing / Advertising / PR

Job Details

Location:

Home Office - Bettendorf, IA 52722

Position Type:
Exempt

Education Level: 4 Year Degree

Salary Range: $58,503.00 - $87,755.00

Travel Percentage:
Negligible

Job Shift: Day

Job Category:
Marketing

Primary Function

This position serves as the voice and brand steward of the credit union, responsible for creating, managing, and executing member focused content across all marketing channels. The role ensures consistent messaging and tone across digital and traditional mediums—including campaigns, websites, blogs, email, print, and member communications—while bringing the brand to life in alignment with overall creative direction. The role also leads organic social media strategy and execution, including content planning, posting, online reputation management, and supports the successful delivery of marketing initiatives as business needs evolve.

Principal

Duties / Responsibilities

Serve as the voice and brand steward of the credit union, ensuring all content reflects a consistent member-focused voice, tone, and messaging across all channels and aligns with overall creative direction and brand.

Lead organic social media strategy and management:

Developing and maintaining the social media content calendar
Creating and publishing content aligned with campaigns, community partnerships, financial education, and strategic objectives
Monitoring engagement and responding to comments and messages in a timely, professional manner
Managing online reputation, including reviews and ratings across platforms

Own and manage the email marketing channel end-to-end:

Writing and editing all email communications
Designing and building email layouts and templates
Managing scheduling and deployment of email campaigns
Conducting A/B testing on subject lines, content, and layouts to optimize performance
Ensuring emails are visually engaging on-brand, and member-focused

Develop and manage content across all marketing channels—including website, blogs, print materials, digital advertising, and member communications—ensuring consistent messaging and brand alignment across touchpoints.

Plan and maintain a comprehensive content calendar aligned with marketing campaigns, financial education initiatives, community involvement, and organizational priorities.

Translate marketing strategies and business objectives into clear, compelling, and member-friendly content that supports campaign goals, product promotion, and financial education initiatives.

Collaborate closely with digital marketing staff to support website content development and optimization, including writing and updating web pages and blog content to enhance clarity, usability, and search visibility.

Collaborate with marketing and internal stakeholders to ensure content is accurate and effectively supports organization initiatives.

Monitor and analyze content performance across channels, including email and organic social media, and apply insights to improve engagement and effectiveness.

Stay current on industry trends, content best practices, and social media developments, incorporating new ideas and approaches to continuously improve content quality and performance.

Assist with testing, helping to develop training materials and member communication based on new products/services launches and updates.

Assist with community development and public relations activities and events in the new and existing market, pursuing involvement in community projects.

Collaborate with cross departments to support product launches, campaigns, website initiatives, ads, and strategic marketing efforts.

Assist in determining the best use of the budget and the parameters when proposing recommendations.

Actively and thoughtfully communicate with their supervisor, planning their goals and development, taking accountability for their actions, and striving for excellence.

General Duties / Responsibilities

Promote products and services.

Attend all meetings as required.

Maintain clean and professional work area and appearance.

Maintain positive public relations and promote the credit union within the community.

Complete educational programs as required.

Perform the following commitments of service to every…