Marketing Manager

Marketing Manager at Technology Advice

Hi, we’re Technology Advice.

At Technology Advice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below.

We’re looking for a B2B marketer to take on a key role in our email marketing, events, lead acquisition, and content marketing programs here at Technology Advice.

The Marketing Manager will play a pivotal role within our core marketing team that is responsible for building awareness and generating demand from other B2B marketing and demand generation leaders. That’s right, you get to market to other B2B marketers!

Reporting directly to the Chief Marketing Officer, this role will support the execution of our email marketing strategies, industry event sponsor ships, and related lead acquisition programs to help Technology Advice reach, engage, and convert a targeted audience of marketing professionals. This role will also support our content marketing and thought leadership efforts, helping us craft compelling content and drive awareness and engagement across multiple online channels.

You’ll have the opportunity to develop and execute new marketing campaigns and lead generation programs, build impactful email marketing and content, and partner closely with the broader marketing and sales teams to deliver go-to-market programs that drive real revenue results. As a key part of a small team, you’ll have many opportunities to build range across B2B marketing, take on more ownership over time, and grow your career as a marketer.

Location:

United States

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives.
• Write email copy, campaign copy, landing page copy, social content, and other marketing materials.
• Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral.
• Support event sponsor ships, lead acquisition programs, follow-up workflows, and related campaign execution.
• Make website and landing page updates to support marketing campaigns and content promotion.
• Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization.
• Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals.
• Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs.
• Collaborate with the SDR and sales team to support lead engagement and campaign follow-up.
• Use tools such as Salesforce, Active Campaign, and ChatGPT to support campaign execution, reporting, and content development.

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities.
• Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs.
• Hands-on experience working in CRM and marketing automation platforms such as Salesforce, Active Campaign, Hub Spot, Marketo, Pardot, or similar tools.
• Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials.
• Proven ability to manage multiple…