Marketing Manager

Job Description

At NRECA, we power more than just communities--we power progress. As the national trade association representing over 900 consumer‑owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a best place to work, NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive.

We're looking for a strategic, data‑driven and growth‑oriented Marketing Manager to join our high‑performing Marketing team—a central, highly visible function that partners across the organization and with executive leadership to shape the narrative of electric cooperatives nationwide.

You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across NRECA's suite of programmes, services and educational offerings.

You’ll bring a modern marketer’s mindset—combining audience insights, data analytics and emerging tools like AI‑assisted content development—to design campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.

• Lead Strategic Marketing Initiatives Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilisation and revenue growth across key products and programmes.
• Own Product and Value Storytelling Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
• Drive Multi‑Channel Campaigns Concept and deliver end‑to‑end campaigns across digital, email, social, web and event channels—optimising the right mix to reach and convert target audiences.
• Leverage Data to Inform and Optimise Use audience segmentation, campaign performance metrics and insights (engagement, conversion, behaviour) to continuously refine strategies and improve results.
• Bring a Modern Marketing Approach Utilise AI tools and marketing technologies to enhance content creation, streamline workflows and increase campaign effectiveness.
• Act as a Strategic Partner Collaborate closely with cross‑functional stakeholders and senior leaders to define goals, assess opportunities, prioritise initiatives and deliver marketing solutions that drive impact.
• Champion Focus and Effectiveness Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders towards the most effective approach and protecting campaign integrity.
• Collaborate Across Teams Partner with creative, communications and marketing operations teams to ensure cohesive execution, strong brand alignment and high‑quality deliverables.

• High visibility and influence – Work closely with senior leaders and shape how we bring products and programmes to market.
• Strategic impact – Your work directly drives engagement, utilisation and revenue across the organisation.
• Modern marketing environment – Leverage data, AI tools and integrated campaigns to innovate and evolve our approach.
• Mission‑driven work – Help tell the story of electric cooperatives and support communities across the country.

This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per week.

• 5+ years of experience in marketing, ideally within a complex, matrixed organisation.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimise performance.
• A strategic mindset with the ability to connect marketing efforts to business impact and growth.
• Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.

• E…