Head of Marketing and Creative
Rockville, Montgomery County, Maryland, 20849, USA
Listed on 2026-07-30
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Marketing / Advertising / PR
Marketing Communications, Marketing Strategy, Digital Marketing, Creative Advertising / Marketing
Are you a strategic marketing creative who thrives at the intersection of bold vision and disciplined strategy? Do you excel at transforming complex organizational challenges into compelling, integrated campaigns that captivate audiences across digital, print, video, and emerging media platforms? Montage is looking for a Head of Marketing & Creative who can lead with both intellectual rigor and imaginative power - elevating ideas into distinctive, high-impact work for private and public sector clients alike.
This is a full-time, exempt position working a hybrid schedule at Montage's Rockville, MD office and the employee's home office. The anticipated annual salary for this position is $115,000-$125,000.
The Role
The Head of Marketing and Creative is a senior leader responsible for defining and driving the organization's strategic marketing vision while overseeing the full spectrum of creative and multimedia production services delivered to clients. This role blends high-level strategic marketing expertise with advanced conceptual leadership, guiding the development of bold, differentiated, and compelling campaigns that move audiences and achieve measurable impact.
Key Responsibilities Marketing and Creative Leadership- Define, document, and execute the organization's marketing and creative strategy across client engagements, business development initiatives, and internal brand positioning, ensuring alignment to company growth objectives and client outcomes.
- Act as a senior strategic advisor to clients, leading discovery and strategy sessions to translate complex customer, policy, regulatory, or organizational challenges into clear marketing frameworks, campaign architectures, and actionable creative briefs.
- Design and oversee integrated, multi-channel campaign strategies, aligning brand, messaging, audience insights, and channel selection to drive measurable performance outcomes and contract deliverables.
- Lead long-range marketing and creative planning, developing roadmaps and phased execution plans for a diverse portfolio of engagements, including large-scale public-sector and highly regulated initiatives.
- Set and enforce creative quality and strategic standards, reviewing and approving creative output to ensure work reflects intellectual rigor, originality, and strategic coherence, and meets or exceeds client requirements, brand guidelines, and contractual expectations.
- Lead the conceptual development of high-impact, differentiated campaigns, setting the creative vision for work that is strategically grounded, emotionally resonant, and clearly distinct in the market.
- Facilitate and lead concept-generation processes, including strategy workshops, creative discovery sessions, storyboard reviews, and concept inception phases, ensuring ideas are rooted in audience insight and aligned to campaign objectives.
- Provide executive oversight to all creative disciplines, including graphic design, brand development, copywriting, multimedia storytelling, and video production, ensuring seamless collaboration and consistent creative execution across teams.
- Elevate creative quality and consistency by establishing and enforcing design systems, brand frameworks, and quality-control standards, ensuring creative output is scalable, repeatable, and aligned with both client and organization's brand expectations.
- Champion a culture of experimentation and innovation, encouraging teams to test new approaches in narrative structure, visual language, and cross-platform engagement while balancing creative risk with strategic intent.
- Serve as the final creative authority on major client deliverables, providing high-level creative direction, resolving conceptual challenges, and granting final approval to ensure work meets strategic, creative, and contractual standards.
- Continuously monitor market, cultural, and industry trends, acting as a trusted subject-matter expert and advocate for innovative approaches that strengthen client solutions and keep the organization's creative output ahead of the curve.
- Oversee end-to-end video and multimedia production, owning storytelling strategy, scripting, visual direction, production execution, and post-production review to ensure content delivers strategic impact and creative excellence.
- Design and produce integrated marketing tools for use across video, social media, digital platforms, traditional marketing channels, and live environments such as events and exhibits, ensuring consistency of message and brand expression.
- Orchestrate the development of integrated marketing assets across channels, coordinating video, social, digital, and experiential elements into cohesive toolkits that support campaign objectives and client deliverables.
- Ensure all multimedia and marketing tools are fully integrated into broader campaign strategies, reinforcing narrative continuity, audience targeting, and performance goals across touchpoints.
- Lead the development of…
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